Diona Devincenzi

How a Christmas Song Becomes a Standard in the Digital Age

What would women rather be doing for Christmas? Indie jazz artist Diona Devin sings all about it while mixing a traditional music genre with a new business model to promote her retro-styled holiday single Merry Christmas to Me. Diona and her co-writer Gigi Swanson have embarked on a DIY digital marketing strategy to jump start their song's journey to reach standard status by going unapologetically viral. - December 14, 2008