Melanson Consulting

Melanson Consulting Introduces a New Branding Application Called Jaw Branding™ - Only Conversational Application for Brand Positioning

Likely to stir some controversy, this product and book of the same name by Stephen Melanson introduces a new verbal application for brand positioning. Finally, a reason to throw away the elevator pitch. Why controversy? This book expresses the conviction that Jaw Branding is an irreplaceable branding element, and superior to other services or methods now available for direct interactions. - January 07, 2009