Are You a Link Whore: Have Your Linking Strategies Gone from Respectable to Slutty?
Eric Ward, an expert in content publicity and link building strategies, has begun a series of blog posts on MarketingProfs.com's Daily Fix group weblog to try and separate the good, the bad and the ugly of Web site linking strategies. - June 01, 2006
2006 Marketing ROI and Measurement Trend Study to be Released
The 2006 Marketing ROI and Measurement Trend Study shows a significant increase in the number of companies measuring marketing ROI and the financial contribution of marketing. The study measures changes in the emerging discipline of marketing profitability management. - May 04, 2006
MarketingProfs to Hold Customer-Focused Business Seminar in Santa Barbara B&B
The dual challenge of attracting customers and building their loyalty keeps every marketing executive awake at night. On April 20 and 21, MarketingProfs.com is addressing these important topics in an intimate, two-day conference at the Victorian-styled Upham Hotel and Country House in downtown... - April 14, 2006
Marketing Professionals Can Now Get their Daily Fix
MarketingProfs.com launched the newest extension to its marketing commentary and analysis Web site, The Daily Fix. Styled as a blog, it also includes timely business and marketing news to keep professionals and educators informed and involved in an innovative community format. - April 10, 2006