International Authentication Association

Global Brands Fight the Product Pirates

Economic hardship is likely to be a recipe for increased criminality – especially in product counterfeiting and if brand owners cut back on their anti-counterfeiting efforts, the market will be more attractive for fakes. While companies will inevitably be taking a hard look at their costs, combating counterfeits is proven to be an effective way to maintain turnover and market share. - June 06, 2009