PRCA

PRCA Inks Deal with W.A.Y Entertainment's A3 Merchandise

The Professional Rodeo Cowboys Association, the global leader in producing professional rodeo events, has awarded A3 Merchandise, a division of the newly formed W.A.Y Entertainment, world-wide exclusive merchandise rights. A3 Merchandise will also have the exclusive online rights to all PRCA marks, which will be marketed through the newly created ecommerce site, prorodeogear.com, launching later this month. - July 15, 2009