The Marketing Agency

A Killer App: EM Retail Engagement™ How Uncovering Shoppers' Subconscious Perceptions Can Optimize In-Store Advertising

EM Retail Engagement is a new strategic alliance of Emotion Mining, The Marketing Agency and Merchant Mechanics, who have joined to uncover, leverage and validate the subconscious motivations and aspirations of shoppers to strengthen the impact of in-store media. This Killer App is a must-have for brands, retailers, and network providers. It provides strategists and creative teams with comprehensive insight into what it takes to stop, engage and persuade a busy shopper. - July 23, 2009