Description:
While show-stopping creative and powerful execution often take the spotlight, it's the careful and precise planning that sets up a program's success. Carat's Communication Planning Group establishes alignment between your business objectives and your online and offline marketing activity. Our approach to Communication Planning is designed to leverage the best of the classic "objectives/strategies/tactics" marketing planning process, combining it with a deep understanding of the most effective and efficient marketing tools - regardless of the delivery channel.