Take Holiday Flavors to the Gym with 100% Whey Gold Standard™

Aurora, IL, September 12, 2008 --(PR.com)-- The holidays bring tastes and smells unique to that late Fall / early Winter time of year. There’s the apple pie that follows your Thanksgiving feast. Sugar cookies are the treats of choice for many family gatherings. The New Year is rung in with eggnog, and resolutions to lose weight and get in better shape. From now until limited supplies run out, fitness enthusiasts and other health-conscious consumers can enjoy all three of these distinctive seasonal flavors simply by mixing up the sports nutrition industry’s best-selling protein powder.

“While pie, cookies and creamy drinks aren’t typically associated with building lean muscle mass and reducing body fat, 100% Whey Gold Standard™ definitely has that reputation,” said Jon Fay, Marketing Analyst with Optimum Nutrition (ON) in Aurora. “Our company is also known for remarkable flavor formulation, so we decided to help dieters and weight lifters meet their goals by creating fast-acting high-protein shakes flavored like tempting tastes of the season.”

At just 120 calories per serving, 100% Whey Gold Standard™ provides 24 grams protein, primarily from whey protein isolates and hydrolysates, packed with 5.5 grams of branched chain amino acids and 4 grams of glutamine and precursors for anabolic and anti-catabolic support. With 1.5 grams of fat, 1 gram of sugar and only 3 grams of carbohydrates, this all-whey protein shake has very little to get in the way of anyone’s weight loss diet or sports nutrition program throughout the holiday season.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium nutritional supplements. Recognized for quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of powder, energy bar, liquid, tab and cap products. ON owns and operates its own state-of-the-art cGMP-approved manufacturing facilities to assure consistently high standards.

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For more information on Optimum Nutrition or
100% Whey Gold Standard™ seasonal flavors
Visit: www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504