Fitness News
Track news on fitness trainers, trends, equipment, apps, technology, events, companies, experts and resources. Find information on weight loss; training programs; and nutrition, products and services designed for fitness buffs and those who work in the fitness industry.
Boy Butter Premieres “The Beach Cowboy” TV Commercial During Season 18 of RuPaul’s Drag Race
Boy Butter, the longtime personal lubricant brand, is premiering its newest television commercial, The Beach Cowboy, debuting during Season 18 of RuPaul’s Drag Race on MTV. The sun-drenched spot stars model and social media standout Matthew Dubbe and celebrates modern masculine beauty, confidence, and sex-positive self-expression, while airing nationally across major networks including CNBC, Fox Business, ESPN, and Fox Sports. - December 31, 2025 - Boy Butter
Alpha Coach Pro Makes Fitness Affordable: Premium Coaching Experience at a Fraction of the Cost
Alpha Coach Pro introduces a new era of personalised fitness in India, offering the precision of premium coaching through an intelligent, adaptive, and cost-effective platform. Designed specifically for Indian users, it bridges the gap between expensive personal training and generic fitness... - December 10, 2025 - Alpha Coach
Former Athlete Returns to Competitive Running After TRUForm Recovery Program at Texas Functional Health Centers
After years of battling recurring back pain that ended his ability to train and compete, a Dallas resident and former collegiate runner is lacing up his shoes again — thanks to a breakthrough program at Texas Functional Health Centers (TexasFHC) called TRUForm. - December 05, 2025 - Texas Functional Health Centers
EnviroPro 360 Announces Inspector Matthew Galpin Earns ACAC Certification as a Council-Certified Structural Mold Investigator (CSMI)
EnviroPro 360 expands its industry leadership with inspector Matthew Galpin earning the respected ACAC CSMI certification, enhancing the firm’s ability to provide trusted mold investigations and indoor environmental assessments. - December 02, 2025 - EnviroPro 360
New Life Ranch’s Annual “Flint & Steel” Trail Series Returns — Now With Endurance MTB Ride & Full Retreat Weekend
New Life Ranch invites runners, riders, and families to race like never before at the 8th annual Flint & Steel: Trail Series. What began as a single trail run has grown into a full outdoor endurance experience, now expanding to include a endurance mountain bike ride and an optional weekend retreat. Every mile supports the Mission 19:14 Scholarship Fund, helping send kids to camp and encounter the love of Jesus. - November 30, 2025 - New Life Ranch
Introducing Alpha Coach Pro - A Smarter Way to Train, Track, and Stay Consistent
Alpha Coach Pro empowers users with personalised workouts, real-time tracking, and consistency tools to achieve fitness goals smarter. - November 22, 2025 - Alpha Coach
Alpha Coach Launches Pro: A Smarter, More Personal Way to Train, Track, and Transform
With adaptive workouts, nutrition insights, and consistency tools, Alpha Coach Pro redefines what it means to train smarter and stay on track. - November 20, 2025 - Alpha Coach
Let’s Get Fit Blog Inspires a Global Call to Positive Motivation and Wellness Through New Content Series
Let’s Get Fit is a holistic wellness platform dedicated to promoting physical health, mental clarity, and emotional wellbeing. Through blog posts, motivational stories, and educational series, it aims to guide individuals toward a lifestyle rooted in positivity, balance, and mindful living. - November 12, 2025 - Let’s Get Fit - Fitness, Nutrition and Wellness
PAUZ Health Launches Virtual Menopause Care Platform to Support Canadian Women Living with Early Menopause
PAUZ Health has launched a virtual menopause care platform for women across Canada, including those in early menopause from breast cancer treatment. Founded by Dr. Natalie Perkins, PhD, PAUZ connects women with menopause-certified NPs for assessment and treatment—hormone, non-hormone, and lifestyle. With dietitians, therapists, and coaches, PAUZ provides expert, compassionate care so every woman can reclaim her health and grab life by the ovaries. - October 30, 2025 - PAUZ Health
NTX Embedded Launches Octolux® Industrial HMI Platform
NTX Embedded has built its reputation on a foundation of technical excellence, customer-centric innovation, and deep expertise in the industrial electronics sector. With the launch of its new industrial touch HMI platform and the Octolux Architecture further cements its commitment to providing world-class solutions across diverse applications, from industrial automation and energy to transportation, medical and IoT markets. - October 28, 2025 - NTX Embedded
MAX Fitness & Wellness of Hillsborough Honored with Hillsborough Athletic Excellence Award
MAX Fitness & Wellness of Hillsborough has been awarded the 2025 Hillsborough Athletic Excellence Award by the Hillsborough Business Association. The honor, determined by community votes, recognizes the center’s outstanding commitment to helping residents of all fitness levels live stronger, healthier lives through fitness, nutrition, and motivation. - October 25, 2025 - THE MAX Challenge
Zatik Naturals Reinforces Black Seed Oil Authenticity Amid Rising Market Adulteration
Zatik Naturals addresses rising adulteration in the black seed oil market caused by global supply chain issues. To ensure authenticity, Zatik rigorously tests every incoming lot for purity, freshness, and identity before use in production. Each batch undergoes chemical fingerprinting, marker verification, and oxidation checks, guaranteeing only genuine Nigella sativa oil is bottled under the Zatik name. - October 24, 2025 - Zatik Naturals
New Study Shows Self-Guided Online Exercise Program Significantly Improves Strength and Reduces Fall Risk in Midlife and Older Women
A new study to be presented at The Menopause Society (TMS) 2025 Annual Meeting by Osteoboost Health shows that a self-guided, online exercise program led to rapid and clinically meaningful improvements in leg strength and endurance — key factors in reducing fall risk — in women ages 40... - October 21, 2025 - Osteoboost Health
Arcticsource1's Collagen Partner Seagarden is Now "Friend of the Sea" Certified
ArcticSource1 has since 2015 represented Seagarden, a Norwegian supplier of responsible and sustainable high quality marine collagen. Seagarden now holds both MSC Chain of Custody certification and Friend of the Sea certification for their collagen based on regional caught cod skin. - October 19, 2025 - ArcticSource1
Cellionyx Exits Stealth Mode with Cytomotion, an FDA-Registered Class I Electroceutical Device Set to Redefine Human Healing and Performance
Cellionyx today emerged from stealth to launch Cytomotion, a first-in-class, FDA-Registered Class I medical device. Shifting the paradigm to true cellular regeneration, Cytomotion utilizes precision-directed electrical fields to activate the body’s innate repair mechanisms. Validated through its licensee Equstech in the elite high performance equestrian sports market, the technology accelerates recovery from injury and proactively optimizes human performance. Commercial launch November 12, 2025. - October 13, 2025 - Cellionyx
Medome Launches This November to Smash Broken Primary Care System with the World’s First AI-Powered Personal Health Record
Medome launches Nov. 2025 as the first AI-powered personal health record, ending wasted time/money on repeated tests and fragmented care. Patented technology conducts comprehensive medical interviews, applies 500+ algorithms for diagnoses and risk assessments, and creates one complete record for all providers. Tested by thousands, HIPAA compliant. Doc built for everyone. AI-First Primary Care™ improves access, affordability, accuracy. - October 09, 2025 - Medome, part of SOAP, Inc.
AKA Foundation Empowering Families to Take Charge of their Health
The AKA Foundation of Central Pennsylvania, Inc., in partnership with the Alpha Kappa Alpha Sorority, Inc., Epsilon Sigma Omega Chapter, will host the 5th Annual It’s About You Community Health and Wellness Expo on Saturday, October 11, 2025, from 9 a.m. to 2 p.m., at the Scottish Rite... - October 09, 2025 - AKA Foundation of Central Pennsylvania, Inc.
LA Maison Pilates EMS Redefines Wellness in Beverly Hills
LA Maison Pilates EMS Brings Elevated European Wellness to Beverly Hills LA Maison Pilates EMS is redefining wellness in Beverly Hills with a refined blend of Pilates and Whole-Body EMS (Electro Muscle Stimulation) training. Inspired by European wellness culture, the studio combines precision movement, cutting-edge technology, and personalized attention to offer a boutique experience unlike any other in the city. - October 07, 2025 - LA Maison Pilates EMS
Krav Maga Hawaii Academy Launches Online Courses to Empower Everyday People with Practical Personal Safety Skills
Krav Maga Hawaii today announced the launch of its new online learning platform through Teachable, Krav Maga Hawaii Academy bringing decades of real-world defensive tactics, executive protection, and self-defense expertise to learners worldwide. The Academy’s first release of courses focuses... - October 06, 2025 - Krav Maga Hawaii
Alpha Coach Introduces Web-Based Food Calorie Calculator to Simplify Smart Eating
Alpha Coach, India’s leading fitness-tech platform, has launched a web-based food calorie calculator to make nutrition tracking simple, accessible, and India-first. Unlike traditional apps, the tool requires no downloads and features one of the largest databases of Indian foods alongside global dishes. With calorie and macro breakdowns, meal-saving options, and an intuitive interface, it empowers users to plan diets, manage weight, and build healthier eating habits. - October 02, 2025 - Alpha Coach
Alpha Coach Crosses 800 Gyms and 6,000 Verified Coaches on Platform
Alpha Coach celebrates a major milestone with 800+ gyms and 6,000 verified coaches onboarded, strengthening its mission to deliver personalised fitness, expert guidance, and healthier lifestyles at scale. - October 02, 2025 - Alpha Coach
Darko Lifting Celebrates 3 Years of Global Growth, Shipping Premium Home Gym Equipment to Over 40 Countries
With 50+ premium home gym accessories and powerhouse partnerships with Rogue Fitness, PRX, Ancore, and Beyond Power, Darko Lifting cements its place in the future of lifting culture. - October 01, 2025 - Darko Lifting
Woman’s Club of Laguna Beach Announces “Coastal Wellness for Women” Event to Empower & Inspire
The Woman’s Club of Laguna Beach is proud to present Coastal Wellness for Women, a one-day wellness event focused on holistic health, community, and women’s well-being. The event will take place October 25, 2025 from 8:00am - 1:00pm at the Woman’s Club of Laguna Beach, bringing together local experts, inspiring workshops, and meaningful connections in one space. - October 01, 2025 - Woman's Club of Laguna Beach
Ideal Nutrition Expands Storefronts to Fort Lauderdale
Ideal Nutrition is celebrating the opening of its new Downtown Fort Lauderdale storefront with a Grand Opening event on Wednesday, October 1, 2025, from 10:00 a.m. to 1:00 p.m. - September 29, 2025 - Ideal Nutrition
Whole Being Massage Studio Expands Space to Serve Growing Clientele
More Massage Rooms Added & Expanded Esthetics Services Are Now Available - September 27, 2025 - Whole Being Massage
Biohelping Launches Global Healthspan Movement — Redefining Longevity Around Vitality and Presence
The Global Healthspan Movement reframes longevity around quality of life — years lived with clarity, energy, restorative sleep, and resilience. Moving beyond short-term wellness and extreme biohacking, Biohelping provides accessible, science-based tools like the free BioTracker and upcoming AI Soft Coach to make healthspan a shared global priority. - September 24, 2025 - Biohelping
Longevity World Cup Launches: A Global Sport Where Age is the Advantage
The Longevity World Cup, launching September 16, 2025, is the first global competition where athletes win by reversing their biological age. Rankings are based on verified tests using the PhenoAge clock, with categories by gender and generation. Prize money, funded in Bitcoin, goes to the top athletes. - September 16, 2025 - Longevity World Cup
Texas Functional Health Centers Launches TRUForm Program to Redefine Pain Relief in Dallas
Texas Functional Health Centers introduces the TRUForm Program, a 90-day neuromuscular rehabilitation system helping Dallas patients eliminate pain, restore movement, and get back to life. - September 15, 2025 - Texas Functional Health Centers
Lyfe RX Launches New Brand Identity, Bringing Science-Backed Wellness Solutions to Consumers Nationwide
Lyfe RX, formerly Live Well RX, announces its official rebrand and launch, introducing a fresh identity and expanded wellness offerings. With personalized weight management, peptide therapies, doctor-curated supplements, and high-protein meal prep, Lyfe RX delivers comprehensive, science-backed solutions to help customers achieve their health, longevity, and wellness goals. - September 10, 2025 - The Lyfe RX
Alpha Coach Launches Free Online Calorie & Macro Calculator to Mark Nutrition Week
Alpha Coach has launched a free online Calorie & Macro Calculator to celebrate National Nutrition Week. Accessible at alphacoach.app/evolve/food-calorie-calculator, the tool requires no login or subscription—users can simply type in any food, from a samosa to a dosa or a cottage cheese focaccia sandwich, and instantly view serving sizes, calories, macros, sugar, and fiber, along with calorie density. Designed for both casual users and fitness enthusiasts. - September 10, 2025 - Alpha Coach
From Start-Up to Fitness Authority: the Alpha Coach Growth Story
From startup to national reach, Alpha Coach now supports 6,000+ verified coaches and 350,000+ fitness app users. - September 10, 2025 - Alpha Coach
Introducing Evolve Grips - an Ergonomic Innovation in Strength Training
Evolve Grips has announced the launch of their new ergonomic thick grips, revolutionising the fitness industry. This next generation of grips for resistance training provides the muscle activation of conventional thick grips, while also improving user form and preventing wrist strain. - September 08, 2025 - Evolve Grips
From Customer to CEO: Kaitlyn Talamante Acquires LadyBoss, the Women’s Health Brand Empowering Hundreds of Thousands Since 2014
LadyBoss, the women’s health and lifestyle brand founded in 2014 by Kaelin and Brandon Poulin, later sold to Russell Brunson in 2022, announces its new owner, Kaitlyn Talamante. A former LadyBoss customer turned CEO, Talamante’s journey from personal transformation to leading the brand represents a full-circle story of empowerment, growth, and vision for the future. - September 05, 2025 - LadyBoss
ORL Introduces Natural Oral Care Kit Designed to Ease Dry Mouth and Oral Discomfort in GLP-1 and Cancer Treatment Patients
ORL, a leader in fluoride-free, non-toxic oral care, is proud to announce a line of natural products uniquely designed to protect and restore oral health—especially for those facing health challenges, such as chemotherapy, radiation, or the side effects of GLP-1 medications like Ozempic. As the popularity of GLP-1 medications continues to rise, many users are reporting unexpected oral health issues—often referred to as "Ozempic mouth." ORL helps rebalance the mouth's natural environment. - September 04, 2025 - ORL
Honor and Courage 5K & Salute To Heroes Car Show and Concert
This is an event to raise funds for the Honor and Courage Foundation to help eradicate Veteran and First Responder suicide. - August 31, 2025 - Honor and Courage Foundation
“Work Is Not Your Life” Challenges the Overwork Culture and Launches a New Way to Live and Lead
Executive Coach Lora Crestan’s debut book Work Is Not Your Life launches on Aug 25, 2025, a bold guide that challenges the overwork culture and the myth of work-life balance. Drawing on 25+ years of leadership and coaching, Crestan shares real stories and practical frameworks to help ambitious professionals integrate work, health, relationships, and growth — proving work is not your life, it’s a part of it. - August 26, 2025 - Lora Crestan - coaching for BOLD growth
The Gateway Family YMCA Celebrates Welcoming Week
Welcoming Week Celebration takes place at the YMCA September 12-21 - August 26, 2025 - The Gateway Family YMCA
Groundwork Mats Expands Nationally, Bringing Comfort Performance Flooring from Equestrian Roots to Gyms, Workspaces, Retail, and Industrial Markets
Groundwork Mats has expanded nationwide, moving beyond its equestrian roots to serve gyms, workspaces, retail, and industrial markets. Made from a proprietary EVA foam and rubber blend, the lightweight mats offer grip, comfort, and anti-fatigue support with easy interlocking installation. Designed to boost safety, productivity, and wellness, they’re in stock now with free quotes and samples for qualified businesses. - August 19, 2025 - Groundwork Mats
New Book “Life Lessons From the Overhead Bin: A Flight Attendant’s Advice on How to Be Fit, Fearless and Fulfilled After 50” Uplifts and Inspires Women to Soar in Midlife
In her debut book, author Helen Fritsch weaves observations and stories from her 40-year career in the sky with her unique inspirational advice and practical tips. - August 14, 2025 - Helen Fritsch
CardoMax Acquired by Cardone Ventures, Marking a New Era in High-Performance Nutrition
CardoMax, the innovative liquid-based supplement company founded by former Navy SEALs, has been acquired by Cardone Ventures, the leading business growth and investment firm founded by Grant Cardone and Brandon Dawson. This acquisition marks a significant step in the evolution of performance... - August 12, 2025 - CardoMax
Project 61 Acquires Offshift to Launch First-Ever Free, Industry-Wide Health Platform for Truck Drivers
Bold move aims to raise truck drivers’ 61-year life expectancy and boost their health and well-being. - August 01, 2025 - Project 61
Vibrational Detox Pioneer to Present at Healthy America 2025
Wellsong Energetics founder Dr. Susan V. Whittaker will present the Broad Spectrum DeTOX® protocol at Healthy America 2025 in D.C., July 23–25. BSD is a non-invasive, frequency-based system that identifies and helps clear 12 types of toxins—without supplements or medication. Free scans will be available at the BSD booth, offering personalized insights into toxic stress and how vibrational support may aid natural healing. - July 22, 2025 - Broad Spectrum Detox
The Abs Company Partners with Ethics Leisure to Expand Ab & Glute Training Across the UK
Exclusive distribution deal brings The Abs Company’s patented equipment to top UK health clubs, strengthening its global presence and supporting the industry’s growing demand for ab and glute-focused training. - June 29, 2025 - The Abs Company
WELLFIT Redefines Home Fitness with New Incline/Decline Walking Pad
WELLFIT, the wellness-forward brand redefining at-home movement, has unveiled its latest innovation: the WELLFIT Incline/Decline Portable Walking Pad — a compact under-desk treadmill designed for small spaces, smarter workouts, and everyday movement at home or in the office. - June 21, 2025 - WELLFIT
"The Chronic Prostatitis 360 Protocol" Book by Philip Potasiak, Presents a New Natural Treatment Protocol for Millions of Men in the US with Chronic Prostatitis
"The Chronic Prostatitis 360 Protocol" is a scientifically proven natural treatment protocol for the 5 million men in the US who struggle with chronic prostatitis a devastating condition that is notoriously difficult to treat. - June 18, 2025 - Philip Potasiak
Hundreds of Cyclists to Ride Through Durham, NH, June 21–22, to Raise Funds for ALS Research
On June 21, hundreds of cyclists will ride through Durham, NH, as part of the Tri-State Trek—New England’s premier ALS fundraising bike ride. This inspiring event raises critical funds for the ALS Therapy Development Institute, a nonprofit biotech leading the charge in developing effective treatments for ALS. The Trek brings together local families, riders, and volunteers in a powerful show of support for those living with this devastating disease. - June 16, 2025 - ALS Therapy Development Institute
Fantastic Nutrition Launches Creatine Fantastic, a Science-Based Supplement Featuring Creatine and myHMB® for Enhanced Muscle Strength and Recovery
Research shows that combining creatine with myHMB can increase lean muscle mass up to 30% more than creatine alone (Wilson et al., 2014, Journal of the International Society of Sports Nutrition). This blend not only helps build muscle and recover faster, but also reduces muscle degradation, enhances athletic performance, and supports cognitive function—a total performance formula for both body and mind. - June 15, 2025 - Fantastic Nutrition
San Juan Oaks Golf Club Selected as U.S. Amateur Championship Qualifying Site
San Juan Oaks Golf Club is one of 45 local qualifying sites across the United States, Canada and Mexico for the upcoming U.S. Amateur Championship, to be held this August at The Olympic Club in San Francisco. The qualifying event will be held at San Juan Oaks on Tuesday, June 24, bringing top amateur players from across the region to compete on one of Northern California’s most celebrated courses. - June 05, 2025 - San Juan Oaks Golf Club
The Phoenix Dojo Gala Launches Gerry Blanck’s Dojo Foundation with Christina Fulton by Immortal Beauty Inc. & Miss Asia Intl 2024 for Mental Health & Wildfire Recovery
Honoring a 43-year legacy with the rebuild of Gerry Blanck’s dojo and the launch of a foundation to support students and strengthen the community through martial arts. - May 28, 2025 - Diamond Media Agency
Good Mana Knows the Secret to Powerful Health Benefits: ʻŌlena Gold Turmeric - A Premium Organic Supplement Grown in Nutrient-Dense Hawaiian Soil
Good Mana, based in Waimanalo, Hawai'i, is raising the industry standard for potency, purity and traceability of turmeric supplements with its premium ʻŌlena Gold Turmeric brand. - May 24, 2025 - Good Mana