MarketingSherpa Releases Series of Sales Lead Hell Cartoons for B-to-B Marketers

Warren, RI, September 18, 2008 --(PR.com)-- MarketingSherpa, a research firm publishing Case Studies and Benchmark data for marketing professionals, is releasing its series of 10 Sales Lead Hell Cartoons. MarketingSherpa’s cartoon series was designed to help executives on both sides of the sales and marketing chasm share a rueful laugh. Marketers can sign up to receive the first cartoon by visiting http://www.marketingsherpa.com/page/b2bcartoons08.

MarketingSherpa is using the cartoon series to showcase its upcoming B-to-B Demand Generation Summit as well as its new "B-to-B Lead Generation Handbook.” MarketingSherpa will hold its 5th Annual B-to-B Demand Generation Summit in Boston and San Francisco this October. These three-day summits will feature exclusive business-to-business marketing research, expert presentations, and 19 practical Case Studies presented by B-to-B marketers from large, mid-sized and small companies, such as Microsoft, VOIPshield Systems, Cisco, Exeros Inc., and Siemens. For more information, including a full agenda go to: http://DemandGen08PR.MarketingSherpa.com.

Attendees will learn how to:
—Boost lead capture and conversion by combining search, database, and social community marketing
—Increase lead volume by up to 900%
—Boost ROI by streamlining global lead generation and qualification practices
—Use professional networking tools for brand awareness and lead generation
—Increase landing-page conversions by focusing on search intent as the trigger

The “B-to-B Lead Generation Handbook” is the culmination of tens of thousands of hours of peer-driven research into the field. The step-by- step instructions take the reader through all of the elements that go into campaign strategy and implementation. It provides real-life examples to demonstrate how the variety of tactics can work effectively. The research data in the handbook lets B-to-B marketers find out what’s working and what’s not in the marketplace. The over 300 Case Studies, creative samples, and examples are from high tech, professional services, manufacturing, and other industries. They demonstrate how these companies used traditional media, trade shows, white papers, the Internet, and Web 2.0, and how well these tactics worked for them. To download a free excerpt from the handbook, go to: http://www.marketingsherpa.com/exs/BtoBHandbookExcerpt_9816.pdf.

Sign up for the series today in order to receive your first cartoon Wednesday, September 17 at http://www.marketingsherpa.com/page/b2bcartoons08.

About MarketingSherpa

MarketingSherpa is a research firm publishing Case Studies, benchmark guides and handbooks, how-to newsletters, special reports, and exclusive data and metrics for an international community of hundreds of thousands of marketing, advertising and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by a staff of in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing, including email.

MarketingSherpa is regarded as the practical research network for marketers. Offering more than the research publications, MarketingSherpa hosts six annual summits attended by thousands of marketers worldwide, and offers its paid membership full access to its complete library of results-based marketing information.

The name "Sherpa" refers to the legendary Sherpas of Nepal who guide climbers up Mount Everest. MarketingSherpa’s mission is to be the guide who can help marketers make the tough climb toward great results easier by researching and reporting on what works.

MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group, headquartered in Jacksonville, Florida.

###