MarketingSherpa Announces the Winners of the 2009 Email Marketing Awards
MarketingSherpa recognized email campaigns with unusually good results at its 4th Annual Email Awards Ceremony held during MarketingSherpa's Email Summit 09. - March 30, 2009
MarketingExperiments to Host “Powerful Value Propositions, Part II: Live Optimization”
MarketingExperiments Will Offer A Special Follow-up Live Clinic “Powerful Value Propositions, Part II: Live Optimization” on Wednesday, November 12, 2008. Free Web Clinic Will Offer New Takeaways and Announce Winner of MarketingExperiments’ Value Proposition Contest. - November 12, 2008
Workshop Featuring Live Landing Page Optimization Designed to Help Maximize Landing Page Conversions and Increase Revenue
The fastest, least expensive way for marketers to increase sales is to optimize their web pages. The 2008 Landing Page Optimization Course is a one and a half day event carefully planned to help attendees discover exactly what they need to change on key landing pages from their ecommerce,... - November 05, 2008
Record Sales for Benchmark Guide for Email Marketers
MarketingSherpa’s Email Marketing Benchmark Guide offers practical research to help improve Email open, clickthrough and conversion rates, and the latest on Spam regulations. - November 03, 2008
Ecommerce Marketers to Learn Critical Survival Skills — How to Attract Holiday Shoppers Now
Ecommerce marketers need tactics they can implement now to attract holiday shoppers and maximize fourth quarter revenues. Today MarketingExperiments will host a two-hour virtual clinic featuring their “Ecommerce Holiday Playbook,” a series of action steps to help online retailers... - October 30, 2008
MarketingExperiments to Discuss Thirteen Ways to Maximize Revenue and Beat the Economic Downturn
MarketingExperiments will offer a special two-hour virtual clinic featuring its “Ecommerce Holiday Playbook” on Thursday, October 30, 2008. During this free clinic, MarketingExperiments’ experts will give attendees strategies that can be immediately implemented and answer questions during a live Q & A. There is no limit on the number of attendees for this special virtual clinic. - October 27, 2008
New Research from MarketingSherpa: Email a Good Marketing Investment During Downturn
During this economic downturn, new research indicates that the last place marketers should cut budgets is in email. In fact, according to MarketingSherpa’s Chart of the Week, marketers should consider increasing their email budgets. MarketingSherpa’s analysis shows that modest... - October 27, 2008
Brian Carroll, B2B Expert and Author, Keynote Speaker at MarketingSherpa’s B2B Demand Generation Summit
Brian Carroll, a B2B expert and author of LEAD GENERATION FOR THE COMPLEX SALE, will speak at MarketingSherpa’s 5th Annual Business-to-Business Demand Generation Summit to be held October 26–28 in San Francisco. Carroll will present his “‘Playbook’ for Growing More... - October 24, 2008
MarketingSherpa and MarketingSherpa to Host Landing Page Optimization Workshop in Santa Monica
MarketingSherpa and MarketingExperiments announced today that 40 students were certified as Landing Page Optimization Experts at their Landing Page Optimization Workshop held this past September. The Workshop, held in Ponte Vedra Beach, FL, featured live optimizations and personal advice from... - October 22, 2008
MarketingSherpa to Host B2B Demand Generation Summit in San Francisco
MarketingSherpa will hold its B-to-B Demand Generation Summit 2008 in San Francisco on October 26–28. The three-day summit will show attendees how to increase lead volume by up to 900%, optimize webinar attendance and effectiveness, and generate quality leads. Over 200 marketers attended... - October 17, 2008
MarketingSherpa Seeks Speakers for 9th Subscription Marketing Summit
Online and print publishing marketing professionals with real-life case studies and campaign war stories to share are wanted by MarketingSherpa for its ninth annual Subscription Marketing Summit in New York City in May 2009. Subscription Marketing Summit ’09 is one of three annual summits... - October 13, 2008
Brian Carroll, B2B Expert and Author, to Present His "‘Playbook’ for Growing More Leads" During Three-Day Summit
Carroll to present his “Playbook” for growing more leads during MarketingSherpa Business-to-Business Demand Generation Summit to be held in San Francisco October 26–28. Summit features exclusive business-to-business marketing research, expert presentations, and 19 Case Studies presented by leading industry experts. - October 13, 2008
MarketingSherpa Releases 6th Edition of Benchmark Guide for Email Marketers
The sixth edition of an annual benchmark guide recognized widely as a ‘must-have’ each year by B-to-B and consumer email marketers has been released by MarketingSherpa. The 2009 Email Marketing Benchmark Guide is filled with the latest information from 1,763 real-life marketers on open... - October 10, 2008
B2B Expert, Brian Carroll, to Speak at Marketingsherpa’s B2B Demand Generation Summit
Lead Generation Expert to present his five-step playbook for growing leads at MarketingSherpa’s 5th Annual B2B Demand Generation Summit. Attendees to learn how to increase lead volume by up to 900%. - October 08, 2008
MarketingExperiments to Optimize Value Propositions During Live Web Clinic
Companies are invited to submit their value propositions for a chance to have it optimized during a live MarketingExperiments Web Clinic on Wednesday, October 8, 2008. Prize offered for best submission. - October 06, 2008
MECLABS Awarded "All Grown Up Award" Recognizing Their Best Subscriber List Growth and Strategy
MECLABS announced it was a winner of a 2008 eMarketing Excellence Award at ExactTarget Connections ’08 User Conference. - October 06, 2008
Show Your Email Savvy: Compete for a MarketingSherpa Email Marketing Award
Show your email savvy by entering a campaign in MarketingSherpa’s fourth annual Email Marketing Awards competition. Sponsored by ExactTarget for the second consecutive year, Marketing Sherpa’s awards recognize email campaigns with outstanding response rates. Winning entries will be... - October 04, 2008
Brian Carroll, B2B Expert, Speaking at Miller Heiman's 2008 Client Summit
Brian Carroll, B2B expert and author of Lead Generation for the Complex Sale, will speak at Miller Heiman's 2008 Client Summit in Lake Tahoe, October 8 – 9 on sales and marketing alignment. Carroll, CEO of InTouch, will discuss key areas to consider for working toward better alignment that... - October 04, 2008
MarketingSherpa 5th Annual B-to-B Demand Generation Summit in Boston, MA and San Francisco, CA
Microsoft, HP Software, Boxtone, Siemens and Exeros Inc. to present Case Studies at the MarketingSherpa B-to-B Demand Generation Summits in Boston (Oct 5-7) and San Francisco (Oct 26-28). More than 550 marketers are expected to attend these events. Complete agenda is at http://DemandGen08PR.MarketingSherpa.com - October 02, 2008
MarketingSherpa’s New Benchmark Guides Offer Budget Planning Help
MarketingSherpa announces four Benchmark Guides that will help marketers during the planning and budgeting process. These books help marketers justify spending by tactic, evaluate budgets, compare budgets in relation to current economic conditions, and plan 2009 based on actual trends. - September 29, 2008
MarketingSherpa Seeks Speakers for 9th Subscription Marketing Summit
Online and print publishing marketing professionals with real-life case studies and campaign war stories to share are wanted by MarketingSherpa for its ninth annual Subscription Marketing Summit in New York City in May, 2009. Subscription Marketing Summit ’09 is one of three annual summits... - September 27, 2008
MarketingExperiments Invites New Research Partners
Partnership Provides Opportunity for In-Depth Analysis and Testing to Create Marketing Breakthrough. - September 25, 2008
Workshop Featuring Live Landing Page Optimization Designed to Help Maximize Landing Page Conversions and Increase Revenue
The 2008 Landing Page Optimization Workshop is a second event in a series designed to help marketers discover exactly what they need to change on key landing pages to increase revenue. Workshop features Live Optimization and personal advice from optimization experts at MarketingExperiments and MarketingSherpa. - September 23, 2008
Brian Carroll, B2B Expert, to Present Proven ‘Playbook’ for Growing More Leads During MarketingExperiments’ Live Web Clinic
MarketingExperiments Will Offer a Special Live Clinic featuring “A Proven ‘Playbook’ For Growing More Leads” on Wednesday, September 24, 2008. Free Web Clinic Offers Five-Step ‘Playbook’ for More Effective Lead Growth for B2B Marketers. - September 22, 2008
MarketingSherpa Releases Series of Sales Lead Hell Cartoons for B-to-B Marketers
What’s so funny about Business to Business Marketing? How About MarketingSherpa’s series of 10 Sales Lead Hell Cartoons? Cartoons to showcase 5th Annual B-to-B Demand Generation Summit in Boston, MA (Oct. 5—7) and San Francisco, CA (Oct. 26—28). - September 18, 2008
MarketingExperiments to Discuss How Optimizing Headlines and Subject Lines Can Boost Conversions
MarketingExperiments Will Offer A Special Live Clinic featuring “Optimizing Headlines and Subject: How Changing a Few Words Can Help (or Hurt) Conversions” on Wednesday, September 10, 2008. Free Web Clinic Will Address Your Specific Copy Questions with an Expanded Q&A. - September 08, 2008
MarketingExperiments to Discuss How Optimizing Headlines Can Boost Conversions
MarketingExperiments Will Host Optimizing Headlines: How Changing a Few Words Can Help (or Hurt) Conversions on Wednesday, August 27, 2008. Free Web Clinic Will Address Your Specific PPC Questions with an Expanded Q&A. - August 27, 2008
Get Expert Analysis on How to Optimize Your Own Web Pages to Increase Sales at 2008 Landing Page Optimization Workshop
Personal Consulting by MarketingSherpa and MarketingExperiments Instructors Available to 100 Companies - August 14, 2008
MarketingExperiments Invites New Research Partners
Partnership Provides Opportunity for In-Depth Analysis and Testing to Create Marketing Breakthrough. - August 14, 2008
MarketingExperiments to Conduct Live PPC Ads Optimizations Part II Online
MarketingExperiments Will Host Optimizing PPC Ads, Part II (LIVE) on Wednesday, August 13, 2008. Free Follow-Up Web Clinic Will Address Your Specific PPC Questions with an Expanded Q&A. - August 09, 2008
MarketingExperiments to Conduct Live PPC Ads Optimizations Online
MarketingExperiments Will Host Live PPC Ads Optimizations Online on Wednesday, July 30, 2008. Free Web Clinic Demonstrates Proven Best Practices for eCommerce Sites. - July 30, 2008
Search Marketing Spending Up 30% Globally - MarketingSherpa Publishes Search Marketing Benchmark Guide 2009
MarketingSherpa's fifth edition Search Marketing Benchmark Guide features latest marketing information on SEO, PPC, SEM, search engines, and search trends just in time to help search marketers with their 2009 planning. - July 24, 2008
MarketingSherpa Launched SherpaSearch: New E-Newsletter for Marketers Looking to Improve SEO and PPC Results
E-newsletter publishes case studies, tutorials and articles for marketers on SEO, PPC, CPC, search marketing trends and search engines. - June 28, 2008
MarketingSherpa to Launch SherpaSearch: New E-Newsletter for Marketers looking to improve SEO and PPC Results
E-newsletter to publish case studies, tutorials and articles for marketers on SEO, PPC, CPC, search marketing trends and search engines. - June 21, 2008
MarketingSherpa Publishes New B-to-B Lead Generation Handbook
First Edition of new business-to-business training manual that provides step-by-step instructions, research data, creative samples & case studies for increasing sales leads. - June 20, 2008
MarketingSherpa 5th Annual B-to-B Demand Generation Summit in Boston, MA (Oct 5-7) and San Francisco, CA (Oct 26-28)
Microsoft, HP Software, Boxtone, Siemens and Exeros Inc. to present Case Studies at the MarketingSherpa B-to-B Demand Generation Summits in Boston (Oct 5-7) and San Francisco (Oct 26-28). More than 550 marketers are expected to attend these events. Complete agenda is at http://DemandGen08PR.MarketingSherpa.com - June 18, 2008
MarketingSherpa’s Viral Marketing Hall of Fame 2008: Top 10 Campaigns & Results Data
Marketing Sherpa Inc, a research firm publishing Case Studies and Benchmark data for marketing professionals in corporate America announces the 10 winners entered into the Viral Marketing Hall of Fame for 2008. Visit the Viral Hall of Fame to see winners, creative samples, and viral ad results data... - June 13, 2008
MarketingSherpa Seeks Case Study Speakers for Email Marketing Summit & Expo to be Held in Miami FL March 15-17 2009
MarketingSherpa has issued a call for speaking proposals for its annual Email Marketing Summit & Expo to be held March 15-17th in Miami Florida. More than 800 email marketers are expected to attend. Advanced email marketers should submit speaking proposals... - June 06, 2008
InTouch Joins MarketingSherpa and MarketingExperiments as Third Company Within MECLABS Group
Acquisition Brings Additional B2B Lead Generation Capability to B2C and B2G Marketing Company. - May 14, 2008
Call for Submissions to MarketingSherpa’s Fourth Annual Viral Marketing Hall of Fame
MarketingSherpa is looking for marketing and advertising agencies and companies using viral marketing and advertising to submit their best viral marketing and advertising campaigns for MarketingSherpa’s 2008 Viral Marketing Hall of Fame, at... - May 09, 2008
MarketingExperiments Will Host Live Web Site Optimizations Online on Wednesday, May 7, 2008. Free Web Clinic Demonstrates Proven Best Practices for eCommerce Sites.
MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced a special web clinic on optimizing eCommerce web sites. The one-hour, live Webinar will be held on Wednesday, May 7, 2008, at 4 p.m. EST. Participation in the web clinic is... - May 01, 2008