The Industry’s First ‘Built to Change’ Software Solutions from Coscend Epitomize Exceptional Software Services Delivery

Dallas, TX, December 02, 2008 --(PR.com)-- Communications and entertainment service providers (CESPs) and software platform vendors (COTS OSS and BSS vendors, and mobile applications platform vendors) are utilizing Coscend’s pioneering innovation, ‘Software Service Factory’, to enable software systems that deliver convergent communications and entertainment services in a three-channel environment. This Factory drives flexibility and agility into software systems, and reduces launch risks through automation of manual software development and systems integration processes. Consequently, these solutions enable the CESPs to optimize your (their subscribers’) communications and entertainment experience.

To deliver real-time compelling convergent services, CESPs are consolidating, upgrading and integrating their numerous, discrete, incompatible, monolithic and proprietary software systems that include those from vendors. CESPs need communications software systems that are flexible and agile, or in a nutshell, ‘built to change’.

Coscend’s pioneering approach to software development, and systems integration helps navigate the challenges arising from these software systems thereby rapidly and flexibly deploying convergent services. This new approach to deliver software systems is embodied as ‘Software Service Factory’.

This Factory comprises breakthrough operationally-efficient processes (‘process innovation’) that wrap pre-built software service components (‘technology innovation’) with software services. Collaborating with customers from the inception of their need, Coscend combines these two dimensions of innovation to deliver business innovation: Coscend designs, develops and deploys component-based communications software systems that enable innovative, responsive communications solutions. These communications software solutions are based on industry standards.

This Factory enables flexible and agile creation and delivery of communications and entertainment services in a three-channel environment by leveraging the following:
· Benchmarked and uncommon processes:
Atypical program management, uncommon five-pronged sales strategy, project approach, innovative Architects’ Guild and human resources initiatives have helped create 28 software service solutions (Software Service Factories) including over 2000 software service components.
· People with know-how of the communications and entertainment industries and multi-shore software engineering:
Coscend’s leadership team comprises industry leaders that have experience in the communications and entertainment industry, multi-shore integrated software delivery and technology consulting.
This multi-fold differentiation enables quicker launch of new software solutions using some of the existing and pre-built software assets.

This Factory is utilized for applications development, product management, and software systems integration. This Factory employs a global software delivery model.

Coscend’s innovative approach and Factory “reduce time to market for new products by up to 60 percent and the total cost of software engineering by up to 40 percent,” quotes the report from Light Reading Network (see Beyond SDP: Building a Telco Service Factory, Services Software Insider, Volume 3, No. 5, December 2007. Accessible at: http://www.lightreading.com/servsoftware/details.asp?sku_id=2018&skuitem_itemid=1065&&promo_code=&aff_code=&next_url=%2Fservsoftware%2Fdefault.asp%3F).

About Coscend Communications Solutions
Coscend’s solutions optimize subscribers’ communications and entertainment experience. Coscend designs, develops and deploys component-based communications software systems that enable innovative, responsive communications solutions. Coscend’s pioneering approach to software development, and systems integration is embodied as Software Service Factory.

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