Mundo Botanica Announces the New Addition of Cruelty-free Brushes to their Vegan SEVI Line

Baltimore, MD, June 19, 2006 --(PR.com)-- Mundo Botanica, the maker of vegan mineral makeup, botanical skin care, hair care and natural fragrance products introduces its new Sevi line of Taklon cosmetic brushes, free from animal bristles.

“We started making plan derived aromatherapy products free from parabens, synthetic fragrance, sulfates, formaldehyde releasing preservatives, artificial dyes in 1997, after not being able to find alternatives to help our ailing family member, Mundo – the earth loving German Shepherd. As our company grew, so did the customer demand for new as natural as it gets products, hence we started to add products for people such as Vegan skincare, mineral makeup, hair care and fragrances made with certified organic or wild-crafted raw materials.

Our motto has always been about making a difference, being honest and creating products that are based on our way of life -- straightforward, honest and cruelty-free. We always want to make sure that our footprints match this very motto. So when we needed cosmetic brushes for our mineral makeup line, we walked the talk and created a brush line that did not put even one animal in harm in the name of beauty,” said Sevi Kay, Founder and main formulator for Mundo Botanica.

The new MB cosmetic brush line is created with 100% Taklon fibers that offer the perfect combination of softness and delivery. Each brush was designed to pick up color well and deliver a smooth makeup application.

The cruelty-free brush line consists of five easy to use cosmetic tools:

Blush Brush: blush brush is very soft and allows you to apply your favorite blush with ease. Suggested retail price: $22.00

Flat Top Powder Brush: The flat versatile head offers the perfect palette for your natural minerals. Suggested retail price: $28.00

Angle Liner + Brow Brush: Lining your beautiful eyes should not be so painful. Create a seamless application with ease and you can even use this versatile brush on your eyebrows. Suggested retail price: $13.50

Eye Shadow + Highlighting Brush: The perfect eye shadow and highlighter brush for your collection -- it will help you create different looks with ease. Suggested retail price: $15.00

Detailing Brush: From detailing to smudging this is your multitasking buddy! Suggested retail price: $12.00

“Our company prides itself on putting the profits back into what goes inside the bottle, as well as our community, but this was one of our dream projects that we were determined to fulfill.” added Kay.

“We are proud to be the first mineral makeup company to create a truly cruelty free brush line like this” said Laura Williamson, Production Manager.

Mundo Botanica hopes that other natural makeup manufacturers join in and look into adding truly cruelty free tools to their lines, which will strengthen the cosmetic industry’s united voice that no being should be sacrificed in the name of beauty.

The Mundo Botanica 100% Taklon cosmetic brush line is one of the many Vegan products created with you, your loved ones and our ecosystem in mind.

The full cosmetic line is available online at www.sevicosmetics.com and can also be seen at the Natural Products Expo East 2006 held at the Baltimore Convention Center between October 5-7, produced by New Hope Natural Media.

Please visit our corporate website at www.mundobotanica.com or call 410-522-5151 for more information.

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