AVID Soccer Releases 2009 Editorial Calendar

Palmdale, CA, January 28, 2009 --(PR.com)-- To begin 2009, AVID Soccer has commissioned Laurel Feddock Design of San Carlos to create a new logo and graphics for their youth academy. The new logo will be used on the training site as well as the equipment review. Additional graphics have been created for participant and staff t-shirts.

The AVID Soccer Equipment Review (ASER) tests products throughout the year. Each month has a focus; however, they continue to review a full range of products. Reviews may take 3-4 weeks to complete and up to 14 days to appear on the site. ASER will work with manufacturers and retailers to schedule review publication to coincide with other marketing on a best efforts basis. Additional infomation is availble at
http://www.avidsoccer.com/submit.aspx

January
“Reader Requests”
Required Date: N/A
Publication Date: All month
Reviews of purchased and supplied products requested by readers.

February
“New for 2009”
Required Date: N/A
Publication Date: All month
New product releases supplied by manufacturers.

March
“Spring Fling (Lifestyle)”
Required Date: 20 Feb 09
Publication Date: Week of 23 Mar 09
Lifestyle products to be reviewed throughout March and a special photo shoot for select products.

April
“Goal Keeper Gear”
Required Date: 27 Mar 09
Publication Date: Week of 20 Apr 09
April will focus on goal keeper gear including kit gloves and training with a shoot-out at the end of the month.

May
“Kit Shoot-out”
Required Date: 24 Apr 09
Publication Date: Week of 25 May 09
This year, the kit shoot out will focus on complete team kit including uniform, bag, and warm-ups (track suit).

June
“Ball Shoot-out”
Required Date: 29 May 09
Publication Date: Week of 22 Jun 09
Typically training balls are less than $50 and match balls are over $100.

July
“Academy Month”
Required Date: 26 Jun 09
Publication Date: All month
AVID Soccer will host a youth academy throughout July with products tested/reviewed by players. These will be photo heavy articles and may include previously received products.

August
“Back to School”
Required Date: 14 Aug 09
Publication Date: All month
Lifestyle products to be reviewed throughout August with a special photo shoot for select products.

September
“Boot Shoot-out”
Required Date: 28 Aug 09
Publication Date: Week of 21 Dec
AVID Soccer intends to compare full lines (multiple price points, indoor, turf, etc)

October
“Reader Requests”
Required Date: N/A
Publication Date: All month
Reviews of purchased and supplied products requested by readers or nominated for awards.

November
“Nominations”
Required Date: 20 Nov 09
Publication Date: All month
Products nominated for “Best of” awards that have not previously been reviewed

December
“Awards”
Required Date: 20 Nov 09
Publication Date: Week of 28 Dec 09
Annual “Best of” awards. Products must have been reviewed to be eligible

Notes:
· All dates are tentative and will depend on products received, scheduling and editorial review.
· Most products can be reviewed in common sizes; however, shoot-outs and ‘best of’ testing must be in the following sizes:
- Apparel - Men’s Med /Large; Women’s Small/Med
- Gloves – 9/10
- Footwear – Men’s 9-11; Women’s 6-8
- Contact us directly for other sizing

About AVID Soccer:

AVID Soccer (http://www.avidsoccer.com) is a grass roots organization that provides information and training to individual players, groups and teams. AVID Soccer consists of coaches and trainers dedicated to improving the image of soccer; the level of training; and the level of play.

The AVID Soccer Equipment Review (http://blog.avidsoccer.com), one of the largest independent review sites, provides objective testing services, reviews and information on soccer equipment and related products. We currently have over 20 testers ranging from U-9 players through semi-pro. The ASER was founded in March 2006.

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