Sentrana Announces New Capabilities in Price & Rules Management

Washington, DC, November 05, 2008 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the introduction of new capabilities in price management and rules management as a key part of the development of seamless end-to-end scientific pricing. Price management and rules management are critical components of the execution stage of the pricing lifecycle. With Sentrana’s new capabilities enterprises now have the ability to benefit from the power of scientific pricing for their entire range of products and transaction configurations while fully preserving the price rules, such as margin and brand image, that are critical to competitive success.

Steven Washington, Sentrana VP of Engineering, observes that “for most companies with multiple combinations of products, customer segments, locations and distribution channels the ability to discover and execute an optimal pricing opportunity is like finding the proverbial needle in a haystack. Sentrana’s system brings the opportunities to you, as opposed to your having to go out and try to find them.”

Scientific pricing helps enterprises achieve market awareness through understanding the odds of offering the right price to the right customer at the right time in the right place. The complexity of competitive demand markets presents a number of technological and operational challenges and traditionally has constrained companies from extending the benefits of scientific pricing beyond a small sliver of the total number of available transaction opportunities on any given day. Sentrana’s new price and rules management capabilities provide the leverage the enterprise needs to scale the discovery of hidden price opportunities to its full offer set.

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