Sentrana, Inc. Press Releases & News

Sentrana Highlights the Importance of Big Data Strategy for Foodservice Manufacturers

A big data strategy is important for foodservice manufacturers in order to gain advantage and increase profitability. - September 05, 2013

Sentrana Announces Model that Provides Insight for Expanding Market Share

Due to the fact that customers of foodservice distributors typically purchase products from various sources it is difficult for any one distributor to get a complete picture of their customers' baskets, which makes it difficult to identify which items to promote. Sentrana's Market Share Expansion model overcomes that challenge by building a complete picture of what customers are purchasing. - May 10, 2013

Sentrana Model Provides Insight Into Customer Retention

Sentrana has developed a statistical model that provides insight into which customers should be targeted to retain business. - March 16, 2013

Sentrana Presents Prize Winning Research at RECOMB Conference

Sentrana researchers presented their winning research from the Prize4Life ALS Prediction Prize Challenge in a talk "Discovering New Variables and Improving the Prediction of ALS Progression.” - January 10, 2013

Sentrana Research Team Announced as ALS Prediction Prize Winners

Sentrana research team received first prize in the DREAM-Phil Bowen ALS Prediction Prize4Life Challenge. - November 18, 2012

MarketMover BusinessIQ Provides Business Users with Advanced Data Analytics Capabilities

Sentrana's MarketMover BusinessIQ reporting tool that allows business users to effortlessly analyze operating data from disparate sources to derive insights about their customers, their products, and their customers’ customers. - November 05, 2012

Publication by Sentrana Scientist Provides New Statistical Method to Reveal Foodservice Insights

In this publication of research by Principal Scientist Liuxia Wang, Ph.D., the case study investigates the relationship between stock price and financial performance metrics and reveals that revenue increases do not always lift a stock price. - September 26, 2012

Sentrana Research Provides New Way to Fill-in Data Gaps to Drive Penetration for Foodservice Distributors

Dr. Wang's talk entitled "Learning from Only Positive and Unlabeled Data Using Generalized Stochastic Model" focuses on using classification with only positive and unlabeled data and the stochastic frontier model to solve the business challenge of predicting whether a customer needs certain items that they have not purchased from a specific distributor when only data from that distributor is available. - August 21, 2012

Sentrana Presents Scientific Research at GPU Technology Conference

Dr. Alireza Mahani, a member of Sentrana’s Quantitative Modeling team, presented his research on Gibbs Sampling at this year’s GPU Technology Conference (GTC) in San Jose, California. The GTC advances global awareness of Graphic Processing Unit (GPU) computing and visualization. Dr. - July 14, 2012

Sentrana Announces Appointment of Vice President of Foodservice

Sentrana Inc. announced today the appointment of Jim Klass as Vice President of Foodservice. Mr. Klass will be dedicated to working with current and potential clients in the Foodservice industry whose specific business needs are addressed by Sentrana’s solutions - June 07, 2012

Sentrana Releases Survey Solution for Customized Market Research

Sentrana Inc. announces the launch of MarketMover Survey as the latest addition to the MarketMover enterprise software platform. - December 07, 2011

Sentrana Presents Leading-Edge Scientific Research at Joint Statistical Meetings

Sentrana presents leading-edge scientific research at the largest gathering of statisticians held in North America. - October 14, 2011

Sentrana Releases Version 2.0 of the SpoonByte iPhone App

The newly released version 2.0 of the SpoonByte iPhone dining app features updated visual design, hundreds of new restaurants, and group and friend matching. - August 31, 2011

Sentrana Releases Version 2.0 of the SpoonByte Dining Recommendation Website

SpoonByte solves the problem of finding where to eat by scientifically matching users to restaurants based on their preferences and prior experiences. - July 05, 2011

Sentrana Announces Category Management Analytics and Reporting Solution for the Foodservice Industry

Leading companies employ Sentrana’s advanced analytics to obtain insights for driving greater sales and profits. - June 08, 2011

Sentrana Announces Appointment of Director of Business Development

Sentrana Inc. announces the appointment of Steve Cole as Director of Business Development. - June 06, 2011

Sentrana Announces Release of Marketing Management and Execution Software Suite for the Foodservice Industry

Sentrana's Marketing Management & Execution (MME) application suite enables foodservice companies to identify specific campaign opportunities and develop marketing plans based on predictive analytics. - April 23, 2011

Sentrana Launches SpoonByte iPhone and Web Application to Support Local D.C. Restaurants and Patrons

The application brings Sentrana’s deep understanding of the food service industry and matching technology to the SpoonByte dining website and iPhone app that matches you to local restaurants. - April 12, 2011

Sentrana Launches Microsite Showcasing the Benefits of Scientific Marketing for the Foodservice Industry

Sentrana Inc. has launched a microsite that features Sentrana’s work in the foodservice industry, and presents ways in which advanced analytics and data-driven insight can help foodservice decision-makers make more informed decisions and drive sales growth and profitability. - February 22, 2011

Sentrana Announces Trade Management and Analytics Solution for Foodservice Manufacturers

A Quantitative Approach to Turn Trade Spend into Trade Investment - February 05, 2011

Sentrana Announces Appointment of Director of Technology Operations and Projects

Sentrana Inc. appoints Larry Bradley as Director of Technology Operations and Projects. Mr. Bradley will lead the planning, implementation, and operation of Sentrana’s IT infrastructure and processes and provide leadership in organizing and driving Sentrana’s portfolio of IT implementation projects. - September 25, 2010

Sentrana Announces Appointment of Chief Technology Officer

Sentrana Inc. announced today the appointment of Demetrios Kotsikopoulos as Chief Technology Officer. Mr. Kotsikopoulos will oversee Sentrana’s strategic technology roadmap and the engineering of Sentrana’s suite of software products. - January 04, 2010

Sentrana Announces Appointment of Director of Solutions and Services

Sentrana Inc. appoints Chris Ritchie as Director, Solutions & Services. In this role, Mr. Ritchie will work closely with Sentrana's clients to develop scientific marketing solutions which address their specific business needs. - November 01, 2009

Sentrana Delivers New Research Findings at Joint Statistical Meetings

Sentrana Inc. recently addressed the North American statistician community with a new approach to Principle Component Regression (PCR), a modeling technique that provides distributors and retailers with unprecedented information for making pricing and cross-selling decisions. - August 04, 2009

Sentrana Seeks Rapid Knowledge Dissemination via Continuously Updated Blog

Sentrana Inc. has began active contribution to an enterprise-wide blog, which will publicly disseminate marketing and pricing insights. - June 20, 2009

Sentrana Deploys Statistical Model for Deriving Market Costs

Sentrana Inc., a Washington DC-based leader in revenue optimization technology, has deployed a model for a multi-billion dollar distributor in North America which provides decision-makers with the ability to predict their competitors’ average costs using correlations among cost of products in... - June 10, 2009

Sentrana Establishes Next-Generation Operations Control Center

Sentrana Inc. launches a next-generation operations control center at its Washington DC headquarters to augment real-time monitoring of parallel processes and immediate response to sub-optimal processes. - May 13, 2009

Sentrana Identifies Micro-Monopolies in Highly Competitive Markets

Sentrana Inc. finds that firms can create monopoly pricing power through optimal marketing efforts, even in highly commoditized markets. - April 11, 2009

Sentrana Releases New Price Optimization Toolkit

Sentrana Inc. announces the release of a price optimization toolkit using a novel approach to modeling the effect of price on demand. - April 03, 2009

Sentrana Targets Mid-Cap Market with Rapid Roll-Out Capabilities for Revenue Optimization

Sentrana, Inc. successfully completes a rapid roll-out of revenue optimization solutions for 22 operating companies of a leading Fortune 100 enterprise in the food & beverage sector. - February 06, 2009

Sentrana Announces New Capabilities in Price & Rules Management

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the introduction of new capabilities in price management and rules management as a key part of the development of seamless end-to-end scientific pricing. Price management and rules... - November 05, 2008

Sentrana Unveils Comprehensive Business Intelligence Suite

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the release of a major enhancement to its Query Builder application, transforming this functionality into an enhanced Business Intelligence Suite with hosted high performance data... - October 29, 2008

Sentrana Defines Critical Path to Enhanced Demand Management

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, has defined a critical path to enhanced demand management supported by breakthroughs in large-scale computing technologies. These breakthroughs will improve a company’s ability to accurately... - October 20, 2008

Sentrana Announces Creation of Operational Support Management Group

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announced today the establishment of a new Operational Support Management Group as part of its ongoing operational effort to support delivery to its clients of top quality technology solutions for... - October 06, 2008