Sentrana Targets Mid-Cap Market with Rapid Roll-Out Capabilities for Revenue Optimization

Washington, DC, February 06, 2009 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the successful completion of a rapid roll-out of revenue optimization solutions for 22 operating companies of a leading Fortune 100 enterprise in the food & beverage sector. The roll-out was achieved over a period of eight months and resulted in immediate annual profit gains of approximately $2 million each for the operating companies, all of which are mid-cap companies in the range of $200-300 million in annual revenue.

Steven Washington, Sentrana VP of Engineering, attributes the success of this initiative to the ability to bring disparate pieces of the revenue optimization puzzle together quickly and to scale the solutions seamlessly over many different organizations without having to start from scratch each time.
Revenue optimization is built on robust software engineering and sophisticated quantitative modeling to solve the unique challenges of an organization’s particular demand environment and to adjust dynamically to the changing market and competitive landscapes. “We knew what questions to ask,” says Mr. Washington, “and we knew from our experience how and where to use, adapt and re-use the different parts of the software and modeling components in a way that met the needs of each operating company.”

Revenue optimization is sometimes thought to be a solution appropriate for large enterprises but not as cost-effective for mid-sized entities. The Sentrana experience over the course of the rapid roll-out demonstrates unequivocally that revenue optimization solutions can indeed be highly advantageous for medium-sized enterprises and that real, measurable savings can be achieved within a relatively short time frame. By capturing the essence of numerous small price changes at the level of each customer transaction, companies can achieve an outsize impact on their bottom lines.

“Achieving revenue optimization in as short a time period as two weeks requires precise planning and execution capabilities” adds Mr. Washington. We have assembled all these intricate pieces together in the form of a groundbreaking revenue optimization technology to put this fine-tuned machinery at the fingertips of our clients. Our MarketMover™ technology suite of applications provides both a front end and a portfolio of server-side computing models that can be dynamically and rapidly integrated for each client, to the individual specifications of each one, in the blink of an eye.”

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Sentrana Inc., based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.