Sentrana Launches Groundbreaking R&D Agenda: “Algorithmic Alphabet” Powered by Large-Scale Computing

Washington, DC, September 10, 2008 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announced today an exciting new research & development agenda aimed at pushing the frontiers in demand management. The “algorithmic alphabet” is a series of blocks, each of which is driven by an algorithm representing a distinct mathematics-based methodology for pricing and other critical demand management problems. Sentrana’s R&D agenda aims to help enterprises reach new levels of market awareness through models that closely simulate their actual real-time demand environments. Critical to this effort and underlying the “alphabet blocks” are advances in large-scale computing technology that support the high level of computational complexity required to accurately model demand.

Alireza Mahani, Senior Solutions Architect at Sentrana, comments on this aggressive agenda: “The computational infrastructure is improving, but needs to improve further still if we really want to have the technology fully support models that don’t compromise their effectiveness by simplifying reality. Today we have the reverse situation: it is the models that have to adjust to the computational limitations of the technology, and that inherently limits the models’ effectiveness.”

Mahani emphasizes the importance of the “micro” in scientific micromarketing: “We need to dramatically reduce the computational cycle time to facilitate more effective discovery at the granular level of the single transaction – where the enterprise’s key decision-makers can experiment at will on an on-demand basis as reality changes around them.” Traditional legacy technology platforms have not been easily adaptable to the dynamic environment of micro-level demand markets in competitive industries like consumer-related goods and services where the need for better management of demand is a pressing strategic matter. Sentrana’s R&D agenda is a stake in the ground to move the frontier of what is mathematically and computationally possible, and thus produce a discontinuous leap in the value proposition to enterprises seeking leadership in these industries.

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Sentrana Inc., based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.