Sentrana Introduces Unified Pricing Optimization Solution

Washington, DC, June 01, 2008 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announced today the development of an optimization solution for unified pricing. A unified solution integrates different pricing methodologies such as introductory, everyday and markdown pricing into a single consistent, steady-state solution.

“Unified pricing helps our clients eliminate the markdown cycle” comments Sentrana CEO Syeed “Sid” Mansur. “Markdown really means that you didn’t know how much your customers wanted, and as a result you are left with the financial implications of potentially suboptimal pricing”. Mansur adds “What you really want is to know the odds of getting the right price for the right product to the right customer at the right time, every day. Unified pricing helps create the playing field upon which you can achieve that.”

Companies often rely on approaches like introductory or markdown prices to achieve situationspecific objectives such as building market share or clearing older-generation SKUs from inventory ahead of a new product launch. Sentrana’s Unified Pricing Solution takes a different approach: in the dynamic world of complex real-time demand environments, the situation is changing constantly and it doesn’t make sense to try and address each one with a different, discrete pricing methodology. Rather, companies can employ science-based techniques in their everyday environments that uncover transaction-level price and penetration opportunities and provide probabalistic assessments of potential outcomes, helping decision-makers make the most out of every transaction.

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Sentrana Inc., based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.