Get to the Bottom of Gold Standard 100% Casein™ with ON’s New E-Z Scoop Opening

Aurora, IL, February 20, 2009 --(PR.com)-- What’s the difference between a 110 millimeter opening and one that’s 135 millimeters? The answer is how easy it is for big-armed strength athletes to get to the bottom of the sports nutrition industry’s best-selling casein protein. When it comes to sustained-release nighttime anti-catabolic support, Optimum Nutrition’s (ON) Gold Standard 100% Casein™ is, by far, the most popular choice.

Their all-micellar casein formula is highly anti-catabolic, meaning it helps minimize the naturally-occurring breakdown of muscle fibers after intense resistance training. This promotes the anabolic muscle rebuilding process that follow,” said Rachel Hopkins, a Food Scientist at ON’s Aurora research laboratory. “We think that the bodybuilders and strength athletes who’ve made Gold Standard 100% Casein™ number one will appreciate how easy it is to scoop those last few servings from the bottom of 4-pound containers.” ON engineered the new E-Z Scoop Opening and retains all rights to this revolutionary container design. Consumers will find all flavors of Gold Standard 100% Casein™ sold this way including Creamy Vanilla, Chocolate Supreme, Cookies and Cream as well as Banana Cream.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium sports nutrition products. Recognized for both quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – and is distinguished by oversee every aspect of product formulation and production. ON’s Aurora manufacturing facility is NSF GMP Registered and AIB GMP Certified to assure consistently high quality standards.

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For more information on Optimum Nutrition
or the new E-Z Scoop Opening, visit
www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-6707.
700 N. Commerce Street, Aurora, IL 60504