Michigan State University’s New Media Drivers License Course Utilizes David Meerman Scott's ‘New Rules of PR and Marketing’ as Lead Course Textbook

East Lansing, MI, February 27, 2009 --(PR.com)-- The New Media Drivers License (sm) course, which is a part of Michigan State University’s Department of Advertising, Public Relations, & Retailing, is proud to announce the use of “New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly,” by David Meerman Scott, as the lead course textbook.

The 11-week New Media Drivers License (sm) course offers 50 undergraduate and graduate students the ability to understand how to leverage new media technologies for personal growth and organizational success. Students complete weekly assignments on topics including: blogging at WordPress.com, social networking websites (Facebook, LinkedIn, and Twitter), search engine optimization (SEO) strategies, Google applications and podcasting. The course is led by digital marketer Derek Mehraban of Ann Arbor-based Ingenex Digital Marketing (www.ingenexdigital.com).

Mr. Scott’s second edition of “New Rules of Marketing and PR” provides an excellent foundation for the students of the New Media Drivers License (sm) course to gain the proper insights and understanding of how to survive and adapt in today’s evolving Internet-driven world.

At 304 pages, “New Rules of Marketing and PR” provides an extensive guide to new media technologies and applications, including blogging, podcasts, Wikis and RSS feeds, as well as explains how traditional marketing and public relations campaigns have forever changed as result of the relationship-building powers of the Internet. “New Rules of Marketing and PR”, which is the follow-up to Mr. Scott’s successful 2007 book, has been extensively updated with additional knowledge and insights on social media and viral marketing, as well as includes a foreword introduction by popular blogger Robert Scoble of Scobleizer.com.

Many students in the New Media Drivers License (sm) course have commented that the “New Rules of Marketing and PR” is a wonderful departure from traditional course textbooks. Mr. Scott uses an easy-to-read and conversational writing style. “Reading and learning from the book [‘New Rules of Marketing and PR’] has been immensely enjoyable! Mr. Scott uses an engaging writing style that truly highlights how traditional marketing and public relations campaigns must adapt to the Internet”, said Brian Renner, a graduate student in the New Media Drivers License (sm) course.

“New Rules of Marketing and PR” is now available at chain bookstores nationwide, as well as available online through Amazon.com, Overstock.com and Buy.com, among others. The suggested retail price of “New Rules of Marketing and PR” is $16.95. Local translated versions, including German, Japanese and Russian, of “New Rules of Marketing and PR” will also become available in mid-2009.

More information on Mr. Scott’s “New Rules of Marketing and PR” is available at http://www.davidmeermanscott.com. Additional information on Michigan State University’s New Media Drivers License (sm) course is available at http://www.thedigitalbus.com/new-media-drivers-license/.

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