New Media Drivers License (sm) - Michigan State University

Michigan State University’s New Media Drivers License Course Utilizes David Meerman Scott's ‘New Rules of PR and Marketing’ as Lead Course Textbook

Undergraduate and graduate students in Michigan State University's New Media Drivers License (sm) course are using the “New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly,” by David Meerman Scott, as their course textbook. - February 27, 2009