The FAXE about Sponsorship and Co-Promotion - Danish Brewery Asks Agency to Find Partners for North American Branding Opportunities in 2007
Toronto, Canada, July 21, 2006 --(PR.com)-- FAXE is pleased to announce that beginning immediately, it will seek sponsorship and co-promotion opportunities for 2007 in the Canadian and American market. The premier Danish brewer wants to stimulate top-of mind awareness for its flagship brand, FAXE Premium. The brand team feels that developing an association with a firmly entrenched market leader will not only benefit their brand but add life to the promotion partner.
With a vast network of contacts and a thorough understanding of the North American landscape, scratch has been asked to lead this assignment. scratch has already been hired to develop a tagline for use in the North American market. The promising agency had won the account in May of 2006 after an exhaustive search by the European beer manufacturer.
"The mandate is a simple one, namely, investigate and evaluate all opportunities to determine the fit and feasibility" stated scratch partner David Riabov. “We would like to partner with like-minded companies, who want to find cost-effective means to bring their products to the forefront.”
Sponsorship and co-promotion can take many forms and the brewery will not be limited by size or scope. These branding opportunities will provide consumers with the opportunity to taste, explore and experience this premium specialty beer and establish the foundation for the development of a relationship between Faxe and its demographic. scratch looks forward to developing some innovative and unique programs that will take the Danish brewery to the next level.
For more information on advertising or sponsorship opportunities, contact David Riabov, Partner, scratch, by telephone at 416-535-0636, ext. 230 or by e-mail at david@scratchmarketing.com.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
About FAXE
The FAXE brand is the cornerstone of the Royal Unibrew AS portfolio. With sales in over 20 countries, the Danish brewer is focused on establishing itself as a significant player in the premium beer market in North America. While FAXE Premium will garner the majority of attention, the brewery also produces FestBock, Strong, 10% and Amber for Canadian market. For more information about Royal Unibrew AS and their products, visit www.royalunibrew.com
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With a vast network of contacts and a thorough understanding of the North American landscape, scratch has been asked to lead this assignment. scratch has already been hired to develop a tagline for use in the North American market. The promising agency had won the account in May of 2006 after an exhaustive search by the European beer manufacturer.
"The mandate is a simple one, namely, investigate and evaluate all opportunities to determine the fit and feasibility" stated scratch partner David Riabov. “We would like to partner with like-minded companies, who want to find cost-effective means to bring their products to the forefront.”
Sponsorship and co-promotion can take many forms and the brewery will not be limited by size or scope. These branding opportunities will provide consumers with the opportunity to taste, explore and experience this premium specialty beer and establish the foundation for the development of a relationship between Faxe and its demographic. scratch looks forward to developing some innovative and unique programs that will take the Danish brewery to the next level.
For more information on advertising or sponsorship opportunities, contact David Riabov, Partner, scratch, by telephone at 416-535-0636, ext. 230 or by e-mail at david@scratchmarketing.com.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
About FAXE
The FAXE brand is the cornerstone of the Royal Unibrew AS portfolio. With sales in over 20 countries, the Danish brewer is focused on establishing itself as a significant player in the premium beer market in North America. While FAXE Premium will garner the majority of attention, the brewery also produces FestBock, Strong, 10% and Amber for Canadian market. For more information about Royal Unibrew AS and their products, visit www.royalunibrew.com
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Contact
scratch
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
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