Scratch Delivers Canada’s First “Mom’s Night Out” for urbanmoms.ca
On March 28th, urbanmoms.ca, Canada’s free online community for busy moms, invited 300 moms to leave the kids at home and get pampered and catered to, receiving a much deserved break and a little bit of indulgence at Two Rosehill in mid-town Toronto. The evening was developed and executed by... - April 17, 2007
Personal Care Giant, Conair Canada Hires scratch to Handle All Media Relations
Conair Canada has made a fundamental shift in their approach to media planning and buying. Traditionally this activity has been handled internally, but Conair has now retained Toronto-based scratch to develop and execute all media activity for the Canadian market. scratch currently handles all of... - February 07, 2007
Scratch and Rock-it Let Down their Hair to Help Personal Care Giant Conair Canada
Conair, Canada’s leader in the personal care industry, wants to promote brand awareness and stimulate sales with the development of a new public relations campaign. scratch has been hired to develop and execute this campaign for the Canadian market. scratch will work with its public... - January 11, 2007
Pinch of scratch, Dash of Rock - It Creates a Recipe for Success - Cuisinart Canada Hires Agencies for Public Relations Push
Cuisinart, a name synonymous with cooking and food preparation, wants to promote brand awareness and stimulate sales with the development of a new public relations campaign. scratch has been hired to develop and execute this campaign for the Canadian market. The agency also handles the Waring PRO... - December 07, 2006
Scratch Develops W.O.M. “Word of Mom” Campaign for Cuisinart Canada
Cuisinart and urbanmoms.ca join together for innovative “Word of Mom” campaign developed by Toronto-based agency, scratch. - November 29, 2006
When You’re Hot... You’re Hot... Base Wear Icon Hot Chilly’s Solicits scratch to Develop North American Branding Strategy
Hot Chilly’s, one of Canada’s premier base layer and performance sock manufacturers, wants to re-invigorate sales with the re-branding of its entire line-up. scratch has been hired to develop and execute this strategy for the North American market. “Hot Chilly’s was at a... - September 06, 2006
Micheal, Michael, & Mulholland - scratch Adds another Partner and Two Associates to the Mix
scratch is pleased to announce the addition of Micheal Lambie as partner to the full service agency. Micheal will continue his role as the driving creative force at scratch, mentoring his department and delivering top-notch conceptual design. Micheal brings a wealth of experience in graphic design,... - August 22, 2006
The FAXE about Sponsorship and Co-Promotion - Danish Brewery Asks Agency to Find Partners for North American Branding Opportunities in 2007
FAXE is pleased to announce that beginning immediately, it will seek sponsorship and co-promotion opportunities for 2007 in the Canadian and American market. The premier Danish brewer wants to stimulate top-of mind awareness for its flagship brand, FAXE Premium. The brand team feels that developing... - July 21, 2006
Frigidaire Chills Out with New Summer Sweepstakes
Frigidaire Canada is chillin’ out with a new “Cool Summer” Sweepstakes designed to help Canadians beat the heat this summer. With promotional partners Loblaws and Cuisinart, Frigidaire has created “Cool Summer” Prize Packs. Consumers can enter to win one of three... - July 06, 2006
Frigidaire Celebrates Canada
Just in time for Canada Day, Frigidaire Canada is celebrating 60 years of manufacturing quality cooking appliances in L’Assomption, Quebec with the launch of a new “See the Country Sweepstakes.” Starting on June 22, the promotion will give Canadians a chance to see their country... - June 30, 2006
The Big Smoke’s Last Big Smoke - scratch is Throwing a Huge Party “Celebrating the Cigar” in Downtown Toronto
Canada’s five leading cigar distributors have united together to throw a bash of epic proportions. At the stroke of midnight on May 30th, 2006, Ontario will become a smoke-free environment. Due to a significant overhaul of workplace legislation, smoking will be no longer allowed indoors at... - May 09, 2006
“Scratch”ing the Surface to Tackle Children’s Literacy
scratch is delighted to be involved in the development of marketing and collateral material for this worthy cause. The Stephen Leacock Foundation for Children provides an invaluable service to support the needs of Canada’s disadvantaged youth. The Foundation is dedicated to funding programs... - May 02, 2006
Timothy’s Goes to Scratch - Canadian Coffee Retailer Turns to Emerging Agency to Celebrate 30th Anniversary
Canada’s specialty coffee retailer, Timothy’s World Coffee, has solicited scratch to administer its 30th Anniversary sweepstakes and develop the promotion’s online component. The instant win and online sweepstakes for Timothy’s will offer consumers a chance to win a multitude of “Thrilling” prizes. - May 02, 2006
Frigidaire and Masi Raise a Glass to Summer Grilling - “Grilling Italian Style” Promotion Gives Consumers Chance to Win New Stainless Steel Outdoor Grills
Frigidaire, a brand of Electrolux Major Appliance Canada, has launched a new national “Grilling Italian Style” Sweepstakes with MASI, Canada’s number one selling wine. Promoted in liquor stores across the country, the sweepstakes will give consumers the opportunity to enter to win one of ten new Frigidaire 30” stainless steel outdoor gas grills. - May 01, 2006
Take a Moment with Frigidaire - New campaign explores the emotional bond between consumers and their appliances
Frigidaire Canada has launched a new “Frigidaire Moments” on-air campaign that speaks to the emotional connection consumers have with their appliances. Developed for Frigidaire Canada by scratch, the two 30-second spots are the on-air component of a national print initiative launched this January and mark the first ever television campaign for Frigidaire worldwide. - April 03, 2006
Frigidaire Takes Canadians from Front Load to Front Row - New Sweepstakes Offers Consumers Front Load Laundry Sets & Front Row Seats
Frigidaire Canada has launched the “Front Load 2 Front Row” sweepstakes – a new promotion aimed at rewarding consumers across the country with tickets to 1 of 3 Front Row Prize Packs. With no purchase necessary, consumers can enter to win prize packs that include the tickets to “Lord of the Rings” in Toronto, “The Grand Prix of Canada” in Montreal, or “Cirque du Soleil – Varekai” in Vancouver. The world leader in front load laundry also will provide three Frigidaire front load laundry sets as other prizing. - March 23, 2006
Frigidaire Makes Life Easier for Canadians - New Sweepstakes Offers Consumers Time-saving Appliances & Services of Gourmet Chef, Personal Organizer and More
Frigidaire Canada has launched the “Making Life Easier” sweepstakes – a new promotion aimed at making life easier for consumers across the country. With no purchase necessary, consumers can enter to win prize packs that include the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper as well as time-saving Frigidaire appliances. - February 10, 2006
Frigidaire Appliance U Now Accepting Applicants - Employees and Dealers Can Earn a Degree in their Spare Time
Frigidaire Canada has joined the hallowed halls of academia with the launch of Frigidaire Appliance University – a new eLearning program designed to give employees and key sales partners the opportunity to learn all about Frigidaire and Electrolux’s quality appliances and innovative... - February 06, 2006
scratch retains Jennifer Miklasz as an Account Specialist
scratch is pleased to announce the hiring of Jennifer Miklasz as an Account Specialist at the full service agency. Jennifer brings a wealth of front-line promotional experience to scratch. Her past experience includes senior account management roles at B Street Communications, Quadrant Marketing, Vickers & Benson, and Communiqué. - November 10, 2005
scratch’s New Partnerships Round Out Growing Agency
scratch has found not one, but two media organizations to deliver superior planning and buying services for its clients. By retaining Mediarite Targeted Marketing and McIlroy & King Communications, scratch believes it has partnered itself with two organizations that can bring the required expertise and depth to their current service offering. - October 21, 2005
Frigidaire and scratch Spice Up Marketing Team with Palette PR
Frigidaire Appliances and their marketing agency of record, scratch, are pleased to announce that they’ve just signed Palette Public Relations to provide PR, media relations and product launch services for the appliance brand. - October 21, 2005
How to Make a Great Dressing from scratch?
scratch is pleased to have been formally awarded the Renée’s Gourmet account. scratch will handle all promotional, digital, and event activity for Canada’s #1 refrigerated salad dressing. The formalization of the relationship between Renée’s Gourmet and scratch comes on the heels of several succesful programs executed by scratch. - September 21, 2005
scratch Getting Fresh with Renée’s Gourmet!
scratch has developed a fresh new on-line contest for Renée’s Gourmet. With a total prize value of over $50,000, The Fresh from the Fridge Sweepstakes allows participants to get fresh this Fall with a chance to win one of three complete Frigidaire Stainless Steel Kitchens. Participants also have a weekly chance to win Frigidaire appliances and a daily chance to win Renée’s Gourmet products. - September 21, 2005
Frigidaire Hires Scratch to Put Dent in Marketing
Frigidaire Canada is pleased to formally award Agency of Record status to scratch. The full-service agency will handle all of the marketing communications and promotional activity for Canada’s premier home appliance manufacturer. A branding and communication specialist, scratch will oversee, develop, and execute the many exciting programs that Frigidaire has planned for the rest of the year and into 2006. The formalization of the relationship between Frigidaire and scratch comes on the heels of several successful promotions in conjunction with other marketing partners of scratch. - September 21, 2005