Sentrana Establishes Next-Generation Operations Control Center

Washington, DC, May 13, 2009 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in revenue optimization technology, has launched a next-generation operations control center at its Washington DC headquarters to augment real-time monitoring of parallel processes and immediate response to sub-optimal processes, further enabling Sentrana’s clients to continuously receive insights essential to the management and execution of decisions throughout the pricing lifecycle. The Operations Control Center is designed to provide visibility into a system of high computational complexity. Due to added functionality and display features, the enhancements implemented enable Sentrana to achieve greater transparency and efficiency within the continuous observation of the myriad processes which are essential for supporting the analysis of client data.

The computational methods utilized by Sentrana require execution of highly parallelized processes to provide data analysis across the clients’ unique customer base, enabling clients to glean insight into pricing. As execution of these processes is critical in providing relevant data analysis in a timely fashion, monitoring each step ensures that Sentrana’s clients are able to develop such insights without interruption. Operations Manager Mike Yea explains, “This type of robust monitoring solution enables Sentrana to quickly identify sub-optimally executed processes as well as to deftly manage the implementation of innovations and changes while mitigating risk to the overall system and execution.” Real-time process transparency can not only provide Sentrana’s experts with a reliable and simple tool for efficient system execution and observation of key processes, but it can also benefit clients by helping them to visualize these processes in a lucid high-level analytics dashboard displayed on high-resolution monitors.

The Operations Control Center displays performance indicators that measure the timeliness and accuracy of processes, health of the infrastructure, and the quality of client support services. This enables a quick, yet comprehensive survey of Sentrana’s operational state, as well as the functionality to examine historical records of the operational state at prior points in time. Future plans for the center include improving coordination with Sentrana’s clients’ systems to achieve an integrated monitoring and response solution.

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Sentrana Inc., based in Washington, DC, is a leader in providing revenue optimization solutions in highly competitive B2B & B2C markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.