Cutting Edge Marketing Campaign Induces Premium Value Fitness Center Membership Sales

Safety Harbor, FL, August 27, 2009 --(PR.com)-- Premier Fitness Marketing, the Nation’s leading Fitness Center Marketing and Promotions company, has announced a new highly effective marketing campaign which commands premium value sales of fitness center memberships from a market which otherwise tends to be inhibited about attending a fitness center.

Robert Smilanich, president of Premier Fitness Marketing, said that his company’s newest marketing campaign is directed towards the overweight, middle-aged female market which normally avoids open exposure in a fitness center. Smilanich went on to say that through this method, this market segment becomes very excited and emotional about beginning this program and the barriers to joining seem to completely disappear.

Additionally, Smilanich remarked that the membership pricing for this campaign design is significantly higher than normal membership pricing and that the closing ratio is also significantly higher than the other marketing methods.

“It’s amazing to see how excited customers become” Smilanich went on to say “Through this particular marketing and sales approach, it seems that the prospects actually demand to be allowed into the program and the price is not an issue, despite the very tough economic times that our nation is experiencing. Premier Fitness Marketing has now utilized this campaign design all over the country, in small, medium and large population centers, and has experienced phenomenal results every time” Smilanich said.

Premier Fitness Marketing, is a Clearwater, Florida based Marketing and Promotions company which has specialized in the fitness center and health club industry for over 15 years and had conducted promotional campaigns in over 45 states. For further information call 866-577-3643.

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