Brits Satisfied with UK Broadband But Demand Faster Speeds
The latest survey of over 525 ISPreview.co.uk readers, an impartial independent information and consumer review site covering broadband Internet providers, has revealed that nearly 8 out of 10 Brits are satisfied with their ISP but over half would still like better speeds.
Poole, United Kingdom, September 03, 2009 --(PR.com)-- The results from 527 respondents to ISPreview.co.uk's latest survey reveal that 41.3% of Brits claim an "Average" level of satisfaction with their broadband ISP and 35.4% were "Very" satisfied, while only 23.1% expressed a deep dissatisfaction with their current provider. The overall level of satisfaction appears to be quite strong, yet consumers clearly still see a number of areas with room for improvement.
The majority of respondents overwhelmingly felt that the most important area for ISPs to improve upon was speed (57.1%), with lower prices coming in at a distant 2nd on 16.1%, better support gaining only 12.1%, more services holding 3% and security hardly registering with 1.1%; just 10.4% thought their ISP was "perfect" and in need of no further improvement.
"On the surface these results are good news, indicating that most people are satisfied with the service they receive," commented ISPreview UK's Editor and Founder, Mark Jackson. "However nobody should allow themselves to become complacent while such a significant portion is calling for better speed. This is not usually because they seek a new super-duper next generation connection but rather because their existing service is failing to deliver upon its original promises."
"In fairness it can be difficult for ISPs to offer a completely accurate estimate of the maximum speed that a line can support, which is required by Ofcom's voluntary Code of Practice. All sorts of factors, from the length of a telephone line to ISP congestion or even interference from electrical devices, can play a part. However in situations where there is a significant and prolonged drop in performance, which is clearly not the end-users fault, then we believe that stronger rules to reinforce a customer’s right to exit their contract without penalty and change ISP should be reinforced," concluded Jackson.
In addition, when asked how important their broadband connection was, the vast majority (69.2%) labelled it as "Critically Important". Some 29.7% felt that broadband was "Important, but not essential" and only a microscopic 0.9% felt that it was "Unimportant".
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The majority of respondents overwhelmingly felt that the most important area for ISPs to improve upon was speed (57.1%), with lower prices coming in at a distant 2nd on 16.1%, better support gaining only 12.1%, more services holding 3% and security hardly registering with 1.1%; just 10.4% thought their ISP was "perfect" and in need of no further improvement.
"On the surface these results are good news, indicating that most people are satisfied with the service they receive," commented ISPreview UK's Editor and Founder, Mark Jackson. "However nobody should allow themselves to become complacent while such a significant portion is calling for better speed. This is not usually because they seek a new super-duper next generation connection but rather because their existing service is failing to deliver upon its original promises."
"In fairness it can be difficult for ISPs to offer a completely accurate estimate of the maximum speed that a line can support, which is required by Ofcom's voluntary Code of Practice. All sorts of factors, from the length of a telephone line to ISP congestion or even interference from electrical devices, can play a part. However in situations where there is a significant and prolonged drop in performance, which is clearly not the end-users fault, then we believe that stronger rules to reinforce a customer’s right to exit their contract without penalty and change ISP should be reinforced," concluded Jackson.
In addition, when asked how important their broadband connection was, the vast majority (69.2%) labelled it as "Critically Important". Some 29.7% felt that broadband was "Important, but not essential" and only a microscopic 0.9% felt that it was "Unimportant".
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ISPreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
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