Know Your Customer. Keep Your Customer. The Chapman Group Launches Version 5.0 of LoyaltyProTM

Baltimore, MD, September 25, 2009 --(PR.com)-- LoyaltyPro™ 5.0, a web-based customer loyalty surveying tool, offers “Voice of the Customer” metrics and analysis that helps companies increase revenue through retention and growth of their existing accounts. As organizations continue to put an emphasis on account retention versus acquisition, account loyalty becomes the single most important driver of increasing overall corporate revenue and achieving greater financial performance.

LoyaltyProTM 5.0 is actionable, customizable and easy to implement. Features included in the LoyaltyPro™ 5.0 release are a direct result of user feedback. New and enhanced features of 5.0 include:
· User customized reports
· User-defined Dashboard for at-a-glance analysis
· User customized surveys
· Language translation
· Simplified implementation

LoyaltyProTM, designed for Business to Business use, assesses an organization cross-functionally and across all management levels in order to reveal meaningful insight into customer loyalty. The resulting reports will help sales teams:
· Improve relationships with key contacts to ensure account retention
· Identify current strengths and weaknesses in their own organization
· Reveal new opportunities within existing accounts

Loyalty, the “Voice of the Customer”, is a leading indicator that predicts the “staying power” of an account. LoyaltyPro™ offers companies a tool to gather ongoing, critical account intelligence. It assesses the relationship between the buyer and the supplier and drives customer improvement action plans. Having insight into your customer’s perception of your relationship allows you to steer the strategic efforts and initiatives of the account team to continually improve customer relationships and build a network of loyal customers.

LoyaltyPro™ is a metric-based tool created by The Chapman Group, a sales effectiveness consulting firm that creates world class sales organizations through the optimization of sales performance. The Chapman Group assists clients of all sizes across a broad spectrum of industries to increase their sales through the implementation of innovative sales processes, methodologies, best practices, skills and tools. Customer loyalty metrics have been part of their holistic approach for almost 20 years.

For more information about LoyaltyProTM, visit www.loyaltypro.com. For more information about The Chapman Group, visit www.ChapmanHQ.com.

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