ON Mixes Up a Lighter Shade of Chocolate Gold Standard 100% Whey™

Aurora, IL, September 26, 2009 --(PR.com)-- Many weight lifters, bodybuilders and other athletes know that rearranging their workout routine every 6 to 8 weeks can produce dramatic results. It’s the principle of muscle confusion at work. Optimum Nutrition (ON) has just provided active adults with an exciting new way to enjoy the sports nutrition industry’s best-selling protein powder. Gold Standard 100% Whey™ is now available in economy sized 5-pound containers of limited edition White Chocolate flavor.

“Athletes prefer whey protein after working out because it’s so quickly digested and absorbed,” said Phil Brown, a Food Scientist with ON in Aurora. “We use ultra-pure whey protein isolates as the primary source of Gold Standard 100% Whey because it’s the purest whey protein available, and since we also use Hydrowhey® peptides in the all-whey formula, it’s even faster acting. This best-selling protein also includes Aminogen® and lactase digestive enzymes for enhanced utilization. It’s instantized so mixing up a White Chocolate shake requires nothing more than a glass and spoon.”

Founded in 1987, Optimum Nutrition has a well-established reputation for quality and consistency. All protein powders are manufactured in a company owned and operated facility that is NSF GMP Registered and AIB GMP Certified. This hands-on approach to every step of the production process assures customers that every protein shake they make meets ON’s high standards for taste, mixability, purity and muscle support.

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For more information on Optimum Nutrition
or Gold Standard 100% Whey™ visit
www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-6707.
700 N. Commerce Street, Aurora, IL 60504