RIDE BACKWARDS Sponsors Scott Firefighter Combat Challenge Top Ten

Chicago, IL, October 30, 2009 --(PR.com)-- RIDE BACKWARDS, the brand leader in firefighter athletic wear, announced its sponsorship of the Scott Firefighter Combat Challenge (FCC). The competition, consisting of a series of events taking place throughout the U.S. and Canada, promotes firefighter fitness and wellness.

Committed to providing high-performance workout gear to firefighters, RIDE BACKWARDS is honored to be a part of these events which showcase the fitness of elite firefighter athletes.

RIDE BACKWARDS proudly designed a custom "FCC Top 10" Nike Dri-FIT® performance tee for the 2009 season, presented exclusively to competition winners each week.

Holding its first event in May of 1991, the Firefighter Combat Challenge is now in its 18th year of competition and has been hailed by ESPN as the "toughest 2 minutes in sports." With over 25 events taking place throughout the year, the Challenge is held in the U.S., Canada, and has recently expanded onto the international level. These events showcase the skill and strength of men and women who sacrifice their own safety and race against time every day to save lives.

The Firefighter Combat Challenge participants wear full bunker gear and the SCOTT Air-Pak breathing apparatus. Pairs of competitors race head-to-head as they simulate the physical demands of real-life firefighting by performing a linked series of five tasks including climbing the 5-story tower, hoisting, chopping, dragging hoses and rescuing a life-sized, 175 lb. "victim" as they race against themselves, their opponent and the clock.

About RIDE BACKWARDS

RIDE BACKWARDS is a firefighter owned and operated small business, which designs and sells quality firefighter athletic wear. RIDE BACKWARDS customers include individual firefighters from around the globe, as well as firefighter softball, hockey, and combat challenge teams. Some of its specialty products include Nike Dri-FIT® performance tees, shorts, compression tees, and heavy-duty tackle twill hooded sweatshirts.

Founded in 2007, RIDE BACKWARDS has established a new market and raised the standard for firefighter athletic wear. The crew at RIDE BACKWARDS is devoted to combining traditional fire designs with the latest in comfortable, high-performance apparel - "bringing the best to the bravest."
Visit RIDE BACKWARDS online at www.ridebackwards.com.

About the Firefighter Combat Challenge
Since 1991, the Scott Firefighter Combat Challenge has provided a snapshot of one of the most physically demanding and respected of occupations. It is an intense, spirited competition that demonstrates to the viewing public the nature of the job - and no job is more dependent upon the physical prowess of its work force. The challenge is an embodiment of the essence of firefighting.
The Challenge annually attracts hundreds of U.S. and Canadian municipal fire departments at more than 25 locations and is now expanding to countries around the world, including New Zealand, Germany, Argentina, Chile, and South Africa. The Challenge seeks to encourage firefighter fitness and demonstrate the profession's rigors to the public.
For more information on the Scott Firefighter Combat Challenge, visit www.firefighter-challenge.com.

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