BH North America Announces Addition of Two Industry Veterans to Sales Team

Foothill Ranch, CA, December 11, 2009 --(PR.com)-- Leading Orange County fitness equipment manufacturer BH North America is pleased to announce the fourth quarter addition of Alex Fulton and Scot Arrington to the BH sales team. Mr. Fulton has been appointed to Midwest Regional Sales Manager and Mr. Arrington has taken over as Southwest Regional Sales Manger. Both Fulton and Arrington come to BH following successful management roles with Nautilus, Inc.

Before joining BH North America, Mr. Fulton was Regional Manger for Central and Eastern States Commercial Distributor Sales at Nautilus. In that role, he was in charge of overseeing all commercial dealer sales in twenty-six states and a distributed dealer sales force of one hundred sales representatives. He achieved the #1 ranking in dealer sales volume in the U.S. for 2006 and 2007 while leading dealer growth efforts from 2006 to 2009. Prior to joining Nautilus in 2003, Mr. Fulton held positions with Burn-It, Inc, Baywood International, and Vitamin World.

Mr. Arrington joins the BH sales team after serving as Commercial Distribution Manager at Nautilus. While at Nautilus Mr. Arrington trained and managed a dealer network of 30 independent distributors across a broad geographic region and consistently exceeded annual targets. Mr. Arrington achieved high customer satisfaction levels while driving dealer success.

BH’s commitment to its dealers and company success is further reinforced with the addition of Mr. Fulton and Mr. Arrington. “Without question, Alex and Scot’s experience, accomplishments, and dedication will help BH North America reach our goals while contributing to our dealers’ success,” said John Coyle, BH North America’s Vice President. “We are thrilled to have them join our team.”

Steve Wilkins, BH North America’s President and CEO said, “In addition to increasing our sales team by forty percent this year and reducing the size of our sales territories to allow more face-to-face time with our dealers and reinforce our company’s commitment to exceptional customer service, Alex and Scot bring another level of professionalism and service that our dealers have come to expect from BH.”

About BH North America
BH North America Corporation is a multi-faceted company within the BH Group, headquartered in Spain. BH and its affiliates have operations in North America, Spain, Mexico, Asia, UK, Portugal and Deutschland. Celebrating its 100th year, BH Group began in Spain in 1909 as a steel manufacturing company and has since developed multiple business segments, becoming a leader in a variety of industries including fitness equipment, bicycles, and utility furniture. BH North America encompasses the brand names of BH Fitness, BH Furniture, Bladez Fitness, Ion Fitness and BH Shiatsu. Under these brand names lay a multitude of products including commercial fitness equipment, consumer fitness equipment, and a variety of furniture solutions offered by the BH Furniture division.

For more information visit www.BHNorthAmerica.com. The mark "BH" and the design mark BH Fitness, BH Furniture, Bladez Fitness, Ion Fitness and BH Shiatsu are registered trademarks and used by BH North America Corporation under license from their owners.

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