Coscend’s Pioneering Innovation, ‘Software Service Factory,’ Heralds a New Era in the Industry

Dallas, TX, December 29, 2009 --(PR.com)-- Industry stakeholders have adopted Coscend’s pioneering innovation, Software Service Factory, and have validated its benefits to them. This newly-built eco-system of stakeholders comprises communications and entertainment service providers (CESPs), industry analysts, non-profit research centers and trade organizations.

“Not only Coscend has a unique offering, but also a unique approach to all the stakeholders: paying it forward, spreading goodwill, and working in synergy with customers, partners, employees and other stakeholders,” affirms the publisher of an OSS-BSS trade publication, Pipeline, which interviewed the builders of Software Service Factory.

Service providers and software platform vendors (COTS OSS and BSS vendors, and mobile applications platform vendors) are utilizing Coscend’s pioneering innovation, ‘Software Service Factory’, to enable software systems that optimize your (their subscribers’) communications and entertainment experience. Software Service Factory embodies Coscend’s pioneering software development and integration engine that enables telecommunications and entertainment services.

Software Service Factory helps CESPs realize:
· Up to 60% less time to market new and enriched services,
since customization cycles are shorter with the existing software assets in Coscend’s portfolio.
· Software solutions delivery at up to 40% lower development and integration cost,
since component-based development joins existing software building blocks with new.
· Increased flexibility, i.e., customers can make changes quickly and at their own pace,
since open architecture and software service components can be quickly adapted, and since they receive source code.
· Lower maintenance cost,
since software service components can be separately upgraded or debugged, and since there is no license and usage fees.

These benefits percolate from the creators of software solutions. Software Service Factory encourages software engineers to think laterally to draw upon their learning from across multiple products at a customer or across multiple customers or even customer segments within an industry. Thus, this Factory drives them to be creative while solving industry’s problems. This enriches the lives of software engineers.

“The evolution brings software engineers and the telecom industry together, as the current trends are for more software driven technologies and capabilities such as Software Defined Radio, Smart Antennas and Soft switches,” affirms Robert Shapiro, General Chair, The Institute of Electrical and Electronics Engineers, Inc.

“It is with great pleasure that we firmly support and appreciate Coscend that endeavors to nurture the greater good through their pioneering innovation, ‘Software Service Factory’. We, as the members of society and business, benefited immensely from Coscend’s contributions to our Program,” observes Dr. Mike Raisinghani, Associate Professor of Global Business, Texas Woman’s University, U.S.A.

Coscend’s Factory helps equip and supercharge CESPs’ ability to deliver real-time compelling convergent services to their subscribers, and to rapidly monetize their investments, and help profitably extend the reach of mobile applications platform vendors. This heralds a new era in the industry, as reported by Light Reading’s Services Software Insider (see Telcos Enter the Factory Age, December 2007. Accessible at: Light Reading, http://www.lightreading.com/servsoftware/document.asp?doc_id=141937).

“From a purist and a pragmatic perspective, the important question will not be about ‘doing things right,’ but about doing ‘the right things.’ We appreciate and firmly support Coscend’s initiatives and contributions to do the right things,” asserts Dr. Raisinghani.

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