Marketing Lure to Analyze How Sloppy Writing Influences Buyer Behavior

Downers Grove, IL, February 02, 2010 --(PR.com)-- One error in a resume can be the kiss of death for a job hunter, but can writing errors hurt businesses, too? That is the question Marketing Lure wants to answer with a new, online survey.

The idea came to business owner Sue Anderson-Lenz after reading a story in TIME magazine. In it, the columnist mentioned that a neighbor was canceling her subscription to a major newspaper because it contained typographical errors. Wondering if newspapers are held to a higher standard than other businesses, Anderson-Lenz created a survey to understand the link between writing and sales.

The survey has sparked a debate on several social networking sites, with opinions split into two camps. Some people argue that businesses should be judged on substance, not structure. Purists, however, contend that sloppy writing can be an indicator of deeper problems at a company.

The short, five-question survey will measure how poor writing influences buyers’ decisions and whether opinions vary for different mediums. Participants can remain completely anonymous, or submit their e-mail address to receive survey results.

Marketing Lure will keep the survey open until February 28, 2010 and publish findings during the March/April timeframe in the Marketing Lure blog. To take the survey, go to http://bit.ly/grammar-survey.

###