Marketing Lure Questions Whether Social Networking Trends Will Help or Hurt Business
College professors complain about the degradation of our youth’s writing skills and grammar. Anecdotal evidence suggests that customers judge a business by how well they write. As companies join the social media marketing revolution and aggressively recruit youth to fill social media positions, will their plans backfire if the youth they hire do not have a command of the English language? That is the question Marketing Lure wants to answer with a new, online survey. - February 10, 2010
Marketing Lure to Analyze How Sloppy Writing Influences Buyer Behavior
Brief, five question survey sparks debate between grammar purists and "substance over correctness" advocates. - February 02, 2010
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