Açai Roots to Pre-Launch Pure Açaí Juice at Expo West

San Diego, CA, March 05, 2010 --(PR.com)-- Açai Roots, a California-based company that supplies 100% natural açaí products, has announced today it will soon be expanding its ready-to-drink beverage line.

The company’s newest drink, the Pure Açaí Juice, will be pre-launched at the 2010 Natural Products Expo West Trade-Show, which will take place in Anaheim, California on March 12-14. The product will be the fifth shelf-stable and ready-to-drink beverage the company produces, adding to its current açaí smoothies, açaí energy shot and açaí liquid concentrate.

“Our Pure Açaí Juice is a delicious, refreshing and healthy drink that will provide consumers a true and authentic açaí juice experience”, said Marco Rega, Açai Roots Co-Founder and Sales Director. “We decided to pre-launch at the show because it is a great way to introduce the product to our industry.”

The beverage is full of antioxidants, omegas and other nutrients, making it a very healthy drink; perfect for healthy-conscious, active consumers. The Pure Açaí Juice is also very unique and it stands out from other açaí juices available to consumers for simply not having other juices added.

“It is Açaí only, no other juices added. We wanted to provide the consumer an authentic açaí juice experience, made with the best pulp available in Brazil”, said Açai Roots Marketing Manager, Rodrigo Correa. “We are very happy to add this product to our already unique açaí product-line.”

The new beverage is expected to be available to consumers around May of 2010 in two different sizes; 32oz and 10 ounce bottles.

Açai Roots will be exhibiting the Pure Açaí Juice along with its entire product line at booth 3689.

The company will be giving-out samples of their frozen açaí pulp, ready-to-drink beverages, as well as their freeze dried açaí powder.

About Açai Roots

Açai Roots™ (www.acairoots.com) is a leading supplier of Amazon-grown açaí products. The company was founded in 2005 by three native Brazilians who, upon finding the açaí available in the United Stated disappointing, decided to bring the real deal for their own consumption. What began as something targeted for themselves, rapidly expanded. As Brazilian and American friends tried the açaí they were importing, these three guys started to receive orders from their own friends, and soon from the friends of their friends; and this is how Açai Roots was created. As the company began to grow, the founders continued to be committed to their original objective: "bring the delicious, authentic and healthy Brazilian-style açaí to America, along with its lifestyle." Not just the berry, a lifestyle.

Açai Roots' products are made from natural wild crafted açaí berries harvested from the Belém region in the State of Pará, where Brazil produces its "cream of the crop" açaí (depending on the region it is harvested, the nutritional facts and taste can change). The company manufactures and distributes a full line of pure açaí berry products formulated to exact standards by native Brazilians. Açaí Roots is dedicated to supporting the sustainable harvesting of açaí berries in the Brazilian Amazon to help protect the rainforest and support local communities in Brazil.

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