40 Day Challenge at Yoga Yoga Begins April 1

Austin, TX, March 25, 2010 --(PR.com)-- The 40 Day Yoga Challenge at Yoga Yoga is scheduled for April 1 through May 10, 2010. The program is designed to encourage participants, either new or continuing students, to practice yoga every day in any way for 40 consecutive days. Registration for the 40 Day Yoga Challenge is available online at www.yogayoga.com or at any of the five Yoga Yoga locations in Austin, TX.

“The goal is simple – practice yoga for 40 consecutive days,” explains Yoga Yoga CEO Rich Goldstein. “We chose the 40 day timeframe because it takes 40 days to fully develop a new habit. Your yoga practice might be a 10-minute restorative yoga session at home one day, an hour yoga class at Yoga Yoga the next day. The 40 Day Yoga Challenge is about making that daily commitment to yourself to achieve your intended goal, whatever that may be.”

According to the 2008 Yoga in America study, 6.9 percent or 15.8 million U.S. adults practice yoga. Of current non-practitioners, nearly 8 percent, or 18.3 million Americans, say they are very or extremely interested in yoga. And 4.1 percent of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year. The 2008 study also indicated that almost half of current practitioners started practicing yoga to improve their overall health. One significant trend to emerge from the study is the use of yoga as medical therapy. According to the study, 6.1 percent, or nearly 14 million Americans, say that a doctor or therapist has recommended yoga to them. In addition, nearly half of all adults agree that yoga would be beneficial if they were undergoing treatment for a medical condition.

For more information about Yoga Yoga or to register for the 40 Day Yoga Challenge, visit www.yogayoga.com or call (512) 326-3900.

About Yoga Yoga: Yoga Yoga is Austin’s premier source for yoga with five locations and over 350 classes weekly. With more than 100 registered yoga teachers, Yoga Yoga provides a wide variety of yoga styles for new and continuing students, including prenatal, postnatal, and children’s yoga. Yoga Yoga Teacher Training offers a nationally recognized program with 200 and 500-hour courses approved by the Yoga Alliance. Yoga at Work specializes in bringing the benefits of yoga into the workplace. For more information, visit www.yogayoga.com or call (512) 326-3900.

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