Tired of Bringing the Sandy Beach Home with You? New Product Leaves the Beach Behind.

Nesconset, NY, November 29, 2006 --(PR.com)-- Grunrick Enterprises Inc., a Long Island-based company with national aspirations has developed the most unique beach accessory to hit the sun care market in years: SandOff® sand-removing body powder.

In development for years and formally launched in October, SandOff® is the brainchild of necessity. The product’s creators (a close-knit group of beach-going friends), were tired of battling public faucets and sought a fun and effective solution for getting sand off at the beach…SandOff® was born. “I always knew that baby powder could help get some of the sand off at the beach but I wasn’t totally satisfied with chalk-white feet and the perfumes of baby powder. SandOff® was created in our kitchens and eventually in a laboratory after perfecting a product I would want alongside my favorite suntan lotion. And did I mention the almost ‘edible’ scents we’ve developed?” co-inventor Diane Rorick.

SandOff® is a hypoallergenic, sand colored, talc-based product specially formulated for maximum sand-removing and sun care qualities. It is made with the finest grade of talc, scents and colorant. And what truly distinguishes SandOff® in the marketplace is its other ingredients: Zinc Oxide, Vitamin E, and Aloe. Oh, and don’t forget about the great beach scents starting with Island Coconut and continuing with Melon Splash.

The genius behind SandOff® is its simplicity. With a twist of the cap, a shake into your hand, and a quick wipe, the beach is left behind. SandOff® is an effective solution for getting sand off after a day at the beach (it works great at the sandbox too.)

Made for beachgoers by beachgoers, SandOff® is the new must have product at the sandy shores. You can slip one into your beach bag at www.getsandoff.com, or by calling at 631-901-7410. Soon to be available at select retailers.

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