City Yoga of St. Augustine Adopts New Business Model: Pay What You Can – Yoga by Donation, Making Yoga Accessible for Everybody, Every Day
City Yoga of St. Augustine now offers every class on a donation basis. The quaint yoga studio, located in the city's historic downtown area, has changed their business model in an effort to serve the community of St. Augustine, making yoga accessible to everyone, every day.
St. Augustine, FL, July 03, 2010 --(PR.com)-- When times get tough, the tough get innovative. In an effort to bring yoga to the people of St. Augustine, FL, City Yoga of St. Augustine now allows students to pay what they can having switched to a donation only business model.
City Yoga of St. Augustine is located in the historic downtown district of the Oldest City in the Nation, St. Augustine, FL. The yoga studio opened it's doors to the public in October of 2009 and has been steadily growing ever since. Owner Angela Jones remarked "I initially wanted to open this business with a donation model, but feedback from my peers was strongly against it. I listened to their feedback, putting my heart's voice to the side. I knew I'd revisit this decision, but I decided to wait until the studio was a little more financially stable. We have a healthy student base now. I feel certain this is the right time to change to a donation based model."
Offering yoga by donation may seem to be a new trend in the United States; however, in it's birthplace, yoga was always offered in this fashion. Yoga by donation allows the studio to maintain the integrity of this ancient art by offering their practice the way it was originally intended. Now, more than ever, it seems to make perfect sense. Growing a business through tough economic times means adapting and being willing to take risks, and that is exactly what City Yoga is doing. For a successful example of this model, look no further than "Yoga To The People," a donation based yoga studio which has grown to be three locations strong.
Classes at City Yoga of St. Augustine are offered on a daily basis and every class is donation based. Often, City Yoga will hold specialized workshops and events – these workshops and events may have set fees, depending on the facilitator.
City Yoga is also hosting a DJ Yoga Party on Sunday, August 1, 2010 at 6:00PM – this event is free to the public and will be held at the St. Augustine Beach Ocean Pier Pavilion. The event will consist of a yoga class set to a live DJ as well as a short meditation. All ages, sizes and fitness levels are welcome to attend. (It is highly recommended attendees come well hydrated with a yoga mat, a long towel and some water – the floor is concrete so if possible bring two yoga mats to stack.) “We are holding this event to show the people how powerful, amazing and fun the experience of yoga can be. Yoga is for anyone regardless of age, weight or any other disposition. We encourage everyone to come and give it a try, it will be a great time – it may just change a life or two.”
When it comes to the donation based studio, City Yoga of St. Augustine, specifically, Owner -Angela Jones had this to say: “It is important for our students to know that they are assisting members in the community who could not otherwise afford to participate in class. I believe that this is simply the right thing to do... taking a leap of faith may not be easy, but how can you betray your heart? How can you judge who should be able to participate solely based on financial status? The cost of yoga has become outrageous, it is time to make a change – no actually, it is time to Be the change. Plant a seed and watch it grow.”
For additional information about City Yoga of St. Augustine, including class descriptions, times and location visit www.cityyogastaug.com or call 904-825-0999.
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City Yoga of St. Augustine is located in the historic downtown district of the Oldest City in the Nation, St. Augustine, FL. The yoga studio opened it's doors to the public in October of 2009 and has been steadily growing ever since. Owner Angela Jones remarked "I initially wanted to open this business with a donation model, but feedback from my peers was strongly against it. I listened to their feedback, putting my heart's voice to the side. I knew I'd revisit this decision, but I decided to wait until the studio was a little more financially stable. We have a healthy student base now. I feel certain this is the right time to change to a donation based model."
Offering yoga by donation may seem to be a new trend in the United States; however, in it's birthplace, yoga was always offered in this fashion. Yoga by donation allows the studio to maintain the integrity of this ancient art by offering their practice the way it was originally intended. Now, more than ever, it seems to make perfect sense. Growing a business through tough economic times means adapting and being willing to take risks, and that is exactly what City Yoga is doing. For a successful example of this model, look no further than "Yoga To The People," a donation based yoga studio which has grown to be three locations strong.
Classes at City Yoga of St. Augustine are offered on a daily basis and every class is donation based. Often, City Yoga will hold specialized workshops and events – these workshops and events may have set fees, depending on the facilitator.
City Yoga is also hosting a DJ Yoga Party on Sunday, August 1, 2010 at 6:00PM – this event is free to the public and will be held at the St. Augustine Beach Ocean Pier Pavilion. The event will consist of a yoga class set to a live DJ as well as a short meditation. All ages, sizes and fitness levels are welcome to attend. (It is highly recommended attendees come well hydrated with a yoga mat, a long towel and some water – the floor is concrete so if possible bring two yoga mats to stack.) “We are holding this event to show the people how powerful, amazing and fun the experience of yoga can be. Yoga is for anyone regardless of age, weight or any other disposition. We encourage everyone to come and give it a try, it will be a great time – it may just change a life or two.”
When it comes to the donation based studio, City Yoga of St. Augustine, specifically, Owner -Angela Jones had this to say: “It is important for our students to know that they are assisting members in the community who could not otherwise afford to participate in class. I believe that this is simply the right thing to do... taking a leap of faith may not be easy, but how can you betray your heart? How can you judge who should be able to participate solely based on financial status? The cost of yoga has become outrageous, it is time to make a change – no actually, it is time to Be the change. Plant a seed and watch it grow.”
For additional information about City Yoga of St. Augustine, including class descriptions, times and location visit www.cityyogastaug.com or call 904-825-0999.
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Contact
City Yoga of St. Augustine
Angela Jones
904-825-0999
www.cityyogastaug.com
Angela Jones
904-825-0999
www.cityyogastaug.com
Contact
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