ON’s Fitness Fiber™ Mixes Into Any Healthy Eating Plan

Aurora, IL, July 09, 2010 --(PR.com)-- Almost every child, at some point in their formative years, is told to “eat your fruits and vegetables.” While vitamins and minerals are most likely to be the focus of this parental mealtime guidance, the dietary value of fruit and vegetable foods transcends micronutrients. Consider the non-digestible components of plant foods, known collectively as dietary fiber. It’s a key component of digestive health. Many experts recommend that adults consume between 25 and 35 grams of dietary fiber per day. Because meeting that target can be a challenge for athletes and other active people, Optimum Nutrition (ON) has introduced Fitness Fiber™. A teaspoon of this unflavored powder provides 5 grams of dietary fiber from 6 plant-based sources adding just 10 calories to the food being fortified, whether it’s a beverage, soup, yogurt, oatmeal or other item.

“For athletes who make a protein shake after every workout, Fitness Fiber’s blend of soluble and insoluble fiber sources fits right in,” said Phil Brown, a Food Scientist with ON in Aurora. “All they have to do is add a teaspoon of the unflavored powder to the glass or shaker cup they use for shake mixing.” Fitness Fiber™ can also be used to fortify the fiber potential of applesauce, cottage cheese, salad dressings, sauces, practically any food or beverage that permits mixing. “With 5 grams of dietary fiber in every teaspoon, it doesn’t take many scoops to get someone a lot closer to meeting their goal,” said Brown.

Optimum Nutrition produces a full range of nutritional supplements at company owned and operated facilities that are NSF GMP Registered and AIB GMP Certified. Since 1987, the company has been setting higher standards for product innovation as well as consistent quality. Follow Team_Optimum on Twitter.com for breaking news updates and regular product sampling opportunities.

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For more information on Fitness Fiber™
visit www.OptimumNutrition.com, or contact
Tim Weigard, 700 N. Commerce St., Aurora, IL 60504
Phone: 630-236-6707
Email: tweigard@optimumnutrition.com