UK People Support Priority Superfast Broadband Roll-Out to Rural Areas

London, United Kingdom, July 14, 2010 --(PR.com)-- The outcome from 453 respondents to ISPreview.co.uk's most recent monthly internet survey have discovered that 62% want the United Kingdom's (UK) government to back a roll-out of next generation 100Mbps broadband internet access services to rural areas first (outside-in method), with 38% voting in favor of the inside-out (urban areas first) solution.

When asked which they thought was more important, delivering a basic 2Megabits / per second (Mbps) connection to everybody first (Universal Service Commitment) or focusing entirely upon superfast fiber optic broadband roll-outs, 44 Per Cent voted in favor of superfast broadband and 20 Per Cent for 2Mbps; some 36 Per Cent wanted to do both at the same time, which mirrors the government's approach.

"Most people clearly recognize the importance of using public money to help connect rural areas with the wider revolution in superfast broadband internet services," commented ISPreview.co.uk's Founder, Mark Jackson. "The benefits of delivering a modern broadband infrastructure to rural areas, many of which struggle with slow speeds (0.5-1Mbps) or have no internet connectivity whatsoever, are often overlooked. Deploying superfast services would help them to keep pace with the modern world, improve communications, bring vital new services and offer local businesses a powerful platform for revolutionizing local trade."

"Heavily populated urban areas will simply not require the same level of public funding and are more likely to benefit from private investment. Strong examples of this already exist, such as Virgin Media's plan to cover half of the country with its new 100Mbps service by the end of next year and BT's aim to reach 66 Per Cent of the population with 40-100Mbps services by 2015," concluded Jackson.

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