Selective Marketing Unleashes A New Branding Component: Selmarq, Brands’ Best Friend

Charlotte, NC, July 29, 2005 --(PR.com)-- Selective Marketing Communications, Inc., a Southeast ad agency that has served major manufacturers for more than 20 years, has launched a new business component focused on building company brands: SELMARQ, Brands’ Best Friend.SM

“Downsizing in the corporate world has resulted in two distinctly different situations in today’s business atmosphere,” says Jeff Rothe, principal, SELMARQ.SM “When large companies cut back, they often release very talented, knowledgeable people who may then form their own companies. Likewise, when corporate communications and marketing lose their most experienced people, those who remain are often engulfed with the company’s day-to-day needs. Less attention is directed toward maintaining brand value.” SELMARQ fills that gap by providing or augmenting the branding expertise that was lost in large companies, or is now needed by smaller ones.

SELMARQ is an association of marketing professionals focused on delivering value to company brands. While current clients will continue to be serviced by familiar team members at Selective Marketing, they can also benefit from the SELMARQ component as needs arise.

“A key part of our new venture is the addition of Brand Engineer Leanne Kinsella,” Rothe says. “Leanne has an extensive background in both corporate sales and advertising, plus she has a keen ability to assimilate a company’s core brand values.”

“Using our proprietary BARQ Process,™ we assess and resolve the brand in a manner that can give companies greater awareness and value in the marketplace,” Kinsella remarks. “We develop clear direction for building more business, enhancing the company’s image and increasing customer loyalty.”
Rothe notes: “A brand is a company’s strongest constant. It’s the one thing that either lifts a firm beyond commodity status or compels it to sell on price. Brand goes far beyond logos, color schemes and trademarks. It’s what customers and competitors think of the company. More than that, brand is what makes people buy without thinking.”

SELMARQ spells out the firm’s reason for being: to help companies sell their mark, or brand. The tagline “Brands’ Best Friend” reflects their devotion to clients. The logo resembles a Labrador Retriever, and was chosen because of the breed’s loyal, dependable and friendly demeanor. The staff and associates at SELMARQ stand at the client’s side every step of the way, helping them protect their brand by identifying what detracts from its power – both from within as well as from outside forces.

Established in 1983, Selective Marketing has provided advertising and marketing services to major manufacturers with headquarters across the U.S. as well as Europe and the Pacific Rim.

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