Mahlo America Chooses SelmarQ® to Tap New Markets
The US headquarters for German manufacturer Mahlo has selected SELMARQ as their ad agency of record. Headquartered in Spartanburg, SC, Mahlo America has asked the agency to prepare a multimedia campaign to promote their exhibit at two trade shows in Chicago this June. “Our newest web process... - June 03, 2009
SelmarQ President Regarded Among Experts
MarketingProfs, the online community of marketing professionals and professors, has listed SELMARQ president, Jeff Rothe, among the Top 100 Know-How Exchange (KHE) Experts on MarketingProfs.com. Since 2004, Rothe has been providing expert advice to MarketingProfs subscribers, who now number over... - April 09, 2009
Silver Anniversary Celebrated at SelmarQ
In today’s workplace, a 25-year tenure with the same company is rare. Ailene Forbis, Quality Director at SelmarQ, joined the firm at its inception in 1983 and last month celebrated her 25th anniversary there. According to the U.S. Department of Labor, the median tenure for workers with their... - July 16, 2008
SelmarQ Designs Environmental Graphics for Gaskin
Gaskin Asset Management has retained SelmarQ to develop corporate environmental graphics for their offices in Charlotte, N.C. The Gaskin firm has been providing investment expertise to individuals, corporations and foundations in the Southeast U.S. for over twenty years. “Our goal was to... - June 03, 2007
SelmarQ Sees Growth in US Manufacturing
Moving production offshore has been perceived as a “magic bullet” for making a lot of US manufacturers more competitive. So why would a marketing agency target US manufacturing as a growth segment? At least one Charlotte firm thinks the opportunity to prosper in manufacturing is viable... - May 24, 2007
Technology Companies Get Web Sites From SelmarQ
SelmarQ, a Charlotte-based business-to-business marketing firm, recently designed and published Web sites for two Charlotte area technology firms. An e-commerce site was produced for ARC International, a manufacturer and marketer of laser engraved anilox rolls and other equipment used in... - April 02, 2007
SelmarQ Designs Hydraulic Institute Web Sites, Logo
The Hydraulic Institute retained SelmarQ, a Charlotte-based marketing firm, to design their main Web site (www.pumps.org), and the Pump Systems Matter™ site (www.PumpSystemsMatter.org). SelmarQ also created a logo for Pump Systems Matter and updated the HI logo and stationery design. - March 14, 2007
Selmarq Designs New Restaurant Logo
Charlotte marketing and branding firm, SELMARQ, has designed the logo and corporate identity graphics for a new restaurant that opened in Charlotte’s University area last week. Mojo Bay, a casual eatery with Caribbean Latin influences, is a new concept developed by Charlotte restaurateur... - July 25, 2006
A-Metrics Retains Selmarq to Pitch New Technology
A-Metrics, LLC has retained SELMARQ, Brands’ Best Friend, to develop a marketing program for their new atomic-level measuring device. - April 26, 2006
ARC International Selects SELMARQSM for Branding Program
SELMARQ, Brands’ Best Friend, SM has been contracted to develop a brand improvement program for ARC International. - February 28, 2006
Selmarq Takes Five B2B Gold Awards
Selmarq, Brands’ Best Friend,SM received more gold awards than any other competitor at this year’s ProAd competition sponsored by the Business Marketing Association (BMA) of the Carolinas. The five awards represented nearly 30 percent of the gold citations presented at the annual marketing competition open to any firm in the Carolinas engaged in business-to-business (B2B) marketing. - October 27, 2005
SELMARQ Program Rated Best B2B in North Carolina
The Business Marketing Association (BMA) Carolinas has judged a communications program created by SELMARQ to be Best in North Carolina during an awards ceremony held last week at the Mint Museum of Art. - October 07, 2005
Hydraulic Institute Chooses SELMARQ™ for New Image Program
Hydraulic Institute has selected the branding consultants at SELMARQSM to establish a visual identity for their national pump systems educational initiative, Pump Systems Matter™ (PSM). The PSM pump energy optimization program is the first industry-led market transformation initiative in the... - September 20, 2005
Selmarq Principal Named President of BMA: Business Marketing Association Taps Veteran Marketer
Jeff Rothe, principal, SELMARQ,TM has been named Carolinas Chapter president of the Business Marketing Association (BMA). BMA Carolinas is part of BMA International, which has more than 3,000 members, and is the leading association for business-to-business (B2B) marketers and communicators in the U. - September 06, 2005
Selmarq Names Leanne Kinsella Brand Engineer
SELMARQ announced that Leanne Kinsella has joined the team as brand engineer. Leanne will work with SELMARQ clients developing business- building ideas and increasing customer loyalty. “A brand engineer is strategic-minded, creative and, basically, a technology handyperson,” says... - August 23, 2005
Selective Marketing Unleashes A New Branding Component: Selmarq, Brands’ Best Friend
Selective Marketing Communications, Inc., a Southeast ad agency that has served major manufacturers for more than 20 years, has launched a new business component focused on building company brands: SELMARQ, Brands’ Best Friend.SM “Downsizing in the corporate world has resulted in... - July 29, 2005