Selmarq Names Leanne Kinsella Brand Engineer

Charlotte, NC, August 23, 2005 --(PR.com)-- SELMARQ announced that Leanne Kinsella has joined the team as brand engineer. Leanne will work with SELMARQ clients developing business- building ideas and increasing customer loyalty.

“A brand engineer is strategic-minded, creative and, basically, a technology handyperson,” says Jeff Rothe, principal, SELMARQ. “Leanne’s experience improving her clients’ customer relationships and her ability to connect all brand components to the company’s core value is a great asset to our team. She uses extensive, solid research – and an infectious optimism – to help clients increase market share by employing thorough brand integrity.”

A native of Connecticut, Kinsella has held account executive, new business development executive and marketing consultant positions throughout her career. Prior to joining SELMARQ, Kinsella was with Strategic Outsourcing Incorporated, A Regions Bank Company, where she accomplished a sales increase of 35 percent for the sales team in her first six months.

Kinsella also served for five years with Bernard Hodes Group, an Omnicom Company specializing in recruitment branding. She covered the Charlotte, Raleigh and Richmond markets. Other experience includes work with BSA Recruitment Advertising and CS Creative, both of Dallas, TX, as well as Sapphire Technologies and Staff Management Incorporated, in the Raleigh area. Kinsella earned her bachelors degree from Mary Washington College in Fredericksburg, VA.

A component of Selective Marketing Communications Inc., SELMARQ is an association of marketing professionals focused on delivering value to company brands. Established in 1983, Selective Marketing has provided advertising and marketing services to major manufacturers with headquarters across the U.S., as well as Europe and the Pacific Rim.

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