Fitness and Technology Combine in Response to a Changing Society

Chicago, IL, September 03, 2010 --(PR.com)-- With the economy down and stress up, Americans are looking for easier and more cost-effective ways to stay in shape. As personal training costs reach an average of $60 per hour, many people simply cannot afford expert advice and instead look to the internet. This often results in subscribing to quick fix workout plans or unproven fitness trends and purchasing novelty fitness equipment that floods the internet and late-night infomercials. Meanwhile, expert advice and knowledge often get lost in the fray. With growing internet mobility and an explosion of mobile applications, inerTRAIN, an online personal training service launching September 1, 2010, aims to provide the best of both worlds: the expert advice and constant motivation of a personal trainer and the convenience of an online service that is available anytime, anywhere.

Jeff Marinucci, founder of inerTRAIN, is confident that his new service is exactly what people need. inerTRAIN, like most business ventures, started out simply as an idea in response to a problem. Seeking to achieve his fitness goals while constantly traveling for business, Jeff had very few options and realized that technology could provide the solution. Having previously worked with personal trainers all over the world, Jeff developed an understanding and appreciation for what makes training successful from a client’s perspective. Yet Jeff had to decide the best way to take this knowledge and make it applicable for the millions of Americans currently seeking to achieve their fitness goals.

“The key to a successful fitness plan is continuity. Not everyone has time to go to the gym or the money to pay for regular face-to-face personal training sessions,” Jeff says. “Accessibility is key,” Jeff continues. “Trainers will design workouts to do at home, at the gym, at the beach, at the park, or even a business hotel in Shanghai, a resort in Santorini, or on safari in South Africa. When we say workout anywhere, we mean it.” While Jeff designed inerTRAIN around his hectic corporate lifestyle, he quickly realized that the service is also perfect for anyone who is too busy to consistently make it to the gym.

“I started out as a client,” Jeff states. “Almost all of the online fitness sites you see today were started by people from within the fitness industry. In order to build the best possible service for clients, I believe the key is knowing what it’s like to be a client: someone who needs help and motivation to stay on track especially when it is not always possible to get to the gym because of a hectic work, travel, and social schedule.” With this in mind, Jeff surrounded himself with a team of fitness experts with decades of experience and set out to create a service that is intuitive, simple, and convenient.

“As time has gone on, technology has shown that many things can be accomplished not only more efficiently than traditional means, but also at a far more cost-effective level as well,” says Rob Salanski, Chief Technology Officer of inerTRAIN. Furthermore, Rob states, “By nature, using the internet and technology to connect people takes away the limitations of time and place, especially with the increased usage of mobile applications and portable internet devices.”

Offering sessions at a fraction of the cost of traditional face-to-face training, inerTRAIN also utilizes the internet to offer expansive resources to both trainers and clients, such as fitness and wellness articles and instructional videos. The explosive growth of social media and online networking provides strong evidence that people can make personal connections via the web. Ultimately, by cutting out factors that often inflate personal training costs such as gym fees and even trainer down time, inerTRAIN is able to bridge the gap between quality instruction and affordability.

Based in Chicago, IL with employees in Phoenix and Orlando, Perpetual Motion Fitness Corporation (PMFC) was founded in 2009 and is dedicated to developing personalized, interactive health, wellness, and fitness programs that are made accessible through technology and the internet. inerTRAIN (inerTRAIN.com) is the first service offered by Perpetual Motion Fitness Corporation.

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If you would like more information about this topic, or to schedule an interview, please call Jeff Marinucci at 847/877-2551 or email him at jeff@perpetualfit.com.