The Career & Personal Branding Revolution Hits China – China-Based Strategist Lois Freeke Pioneers New Services for China Expats

Shanghai, China, September 27, 2010 --(PR.com)-- Lois Freeke is proud to annouce her innovative new career and personal branding consulting services and web resource site for expat executives and solo-preneurs in China. The site features the China Career Pioneer Blog (www.loisfreeke.com), free resources, celebrity interviews and consulting services which are ground-breaking in China.

Lois Freeke is a British career and personal branding strategist, based in Shanghai, PR China, helping expatriate executives and solo-preneurs in China effectively differentiate and market themselves for career and business success. Personal Branding is the number one executive career management tool in the US, according to Execunet, and the revolution is now gaining attention in China, especially by expatriates under the threat of localization.

Lois says: “For a variety of reasons, including the fact they are highly client-driven, recruitment companies in China are rarely the best resource for expatriate job-seekers in China. Expats in China also find a severe lack of advertised positions to apply for, since local Chinese candidates are always the preference. This has left a large proportion of the expatriate population in China unable to find suitable positions, unsure how to proactively manage their careers, and who fear that their jobs will be localized, and that they will be unable to find another similar position in China. It’s challenging for expats to find opportunities to apply for, and when they do, they need be highly differentiated from their competitors. More often, expats need to create their own job vacancies. Personal Branding is the solution - and the future of expat career management in China.”

Personal Branding, Career Coaching and Career Management are relatively new concepts in China, and Lois is the only Certified Professional Career Coach and Personal Branding Strategist combining 18 years’, mostly Asia Pacific, marketing and recruitment expertise, to be formally launching the innovative services in the market. With a web site of resources and links for China expats, Lois has also launched the China Career Pioneer Blog, which features exclusive interviews with local and global experts, including the global personal branding authority that media and clients have dubbed “The Personal Branding Guru”, and co-author of the personal branding career ‘Bible’, “Career Distinction”, William Arruda. In addition, successful China expat executives and entrepreneurs will contribute insights on job search and personal branding for China expats.

About Lois Freeke:

An award-winning recruiter and successful entrepreneur in China, Lois has been living and working in Shanghai for more than 10 years. Lois co-founded the ground-breaking specialist recruitment firm, Niche Talent Search, and is the Partner of Niche’s Industrial division, the only fire/security specialist recruitment firm in China. Serving mainly local, or overseas Chinese, candidates via Niche, Lois has launched her pioneering career and personal branding consulting services to cater to the expats in China who are struggling with their job searches and career management. Lois is a Certified Professional Coach (Career) and a Reach Certified Personal Branding and Online Identity Strategist, with a background in marketing and publicity before entering recruitment in 2005.

For more information: Please contact Lois at (86) 136 0179 0862.

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