40 Day Challenge at Yoga Yoga is Underway

Austin, TX, October 06, 2010 --(PR.com)-- The 40 Day Yoga Challenge at Yoga Yoga began October 1 and runs through November 9, 2010. The program is designed to encourage participants, either new or continuing students, to practice yoga every day in any way for 40 consecutive days. Registration for the 40 Day Yoga Challenge, which is free of charge, is available online at www.yogayoga.com or at any of the five Yoga Yoga locations in Austin, TX.

Hundreds of people participated in the spring 40 Day Challenge at Yoga Yoga, which was the first time this event was offered. “The feedback from the spring Challenge was overwhelmingly positive,” explains Yoga Yoga CEO Rich Goldstein. “Our students told us they liked the extra motivation being part of the 40 Day Challenge provided, plus they appreciated the benefits of a daily practice like feeling more relaxed, losing weight, and being more flexible. We thought having another challenge before the holidays would set people up to end the year on a high note and be more prepared to handle any stress that might come their way during the holiday season.”

According to the 2008 Yoga in America study, 6.9 percent or 15.8 million U.S. adults practice yoga. Of current non-practitioners, nearly 8 percent, or 18.3 million Americans, say they are very or extremely interested in yoga. And 4.1 percent of non-practitioners, or about 9.4 million people, say they will definitely try yoga within the next year. The 2008 study also indicated that almost half of current practitioners started practicing yoga to improve their overall health. One significant trend to emerge from the study is the use of yoga as medical therapy. According to the study, 6.1 percent, or nearly 14 million Americans, say that a doctor or therapist has recommended yoga to them. In addition, nearly half of all adults agree that yoga would be beneficial if they were undergoing treatment for a medical condition.

For more information about Yoga Yoga or to register for the 40 Day Yoga Challenge, visit www.yogayoga.com or call (512) 326-3900.

About Yoga Yoga: Yoga Yoga, Austin’s premier source for yoga, offers five locations, over 350 classes weekly, and an ayurvedically-inspired wellness spa. With more than 100 registered yoga teachers, Yoga Yoga provides a wide variety of yoga styles for new and continuing students, including Hatha, Kundalini, and Ashtanga. Yoga Yoga Teacher Training offers a nationally recognized program with 200 and 500-hour courses approved by the Yoga Alliance. Yoga at Work specializes in bringing the benefits of yoga into the workplace. For more information, visit www.yogayoga.com or call (512) 326-3900.

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