New Approach in Mattress Selection Springs Up at The Mattress Man

Melbourne, Australia, January 31, 2011 --(PR.com)-- Most mattress-buying guidelines tell you to carefully examine the hundreds of mattress choices available, since you will spend a third of your life lying on it. However, this advice is at odds with the neuroscientific best practice that states that people make optimal decisions when presented with no more than seven obvious choices. Niche Melbourne sleep comfort and health experts, The Mattress Man, have designed their business specifically around this principle, turning conventional mattress-buying wisdom on its head.

Niche Melbourne mattress buying service and sleep comfort experts, The Mattress Man, are turning conventional mattress buying wisdom on its head. The founders have designed the stores around a niche, rather than extensive, selection of mattress models and are also offering an optional "90 Night Comfort Guarantee Insurance Policy," to help with consumer confidence in mattress buying.

The Mattress Man stocks between 10 and 20 of the most popular mattress models, depending on consumer preferences, current research and industry trends. Models are designed for one or more of the following purposes:

Low or no partner disturbance
Back support/joint care
Hygienic sleep
Comfort, with various models designed for a range of individual preferences
Non-flip suitability

"Our entire system of business is designed to make the buying decision easier for the consumer," said Mr. Houston, Owner of The Mattress Man.

"Most of the customers that come into our stores have usually been to many of the big boys and are jut too confused to make a purchasing decision… Customers often tell us how easy it was to buy from us because we keep it simple and don’t bamboozle you with industry jargon etc.," Mr. Houston continued.

"However, the 90 Night Comfort Guarantee is also an integral part of our business. We don't want people to feel paralysed by their decision - we are happy to give people the opportunity to try out the product for 90 nights in the comfort of their home to make sure they made the correct choice before committing to a mattress for its lifetime," Mr. Houston finished.

About The Mattress Man:
The Mattress Man began with a stock set of leftover mattresses from a furniture business closeout. With the mattresses, a hand written letter and a walking tour of the local neighbourhood, a major and highly personalised mattress buying service was born. The Mattress Man, "We Come To You," mobile mattress buying service has grown in leaps and bounds in the years since.

Whilst our mobile queen mattress viewing service is enjoying fantastic growth in Melbourne's eastern suburbs, there is still plenty of customers who prefer the good old fashioned retail shop front, so we opened our first eastern suburbs Direct Factory Outlet Showroom at 416 Maroondah Highway Croydon North, shortly followed up by a second factory outlet in Scoresby.

Now every month The Mattress Man is helping many customers re-introduce themselves to the health and wellbeing benefits a Quality night's sleep can provide.

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