Powerhouse Gyms International Merges with San Francisco Calfornia Based Fitness Venture Named "Gripz Gloves by Original Ideas" for a "Preferred Vendor Partnership"

Fremont, CA, February 26, 2011 --(PR.com)-- Powerhouse International Gym and California based fitness company Original Ideas have joined together to launch a new and innovative product to the market labeled Gripz Gloves. The first product developed through this partnership will allow users to finally maximize their time in the gym by minimizing calluses, enhancing wrist support and providing superior grip.

“In the times we live in today, it’s easy to get caught up with the fast pace change in technology. The multi-billion dollar a year fitness industry alone has constantly evolved…from the “body bug” to the 'Perfect Push Up' we have come so far with devices to help mold us into our dream body but we seem to be living in the 1950’s when it comes to training aids such as the workout glove,” commented chief engineer, Gripz Gloves.

Gripz Gloves unique design allows the user the functionality of a workout glove, strap and wrist wrap by enabling a 2-piece mechanism. It’s a simple concept of a custom wrist wrap for secure support and a patented rubber grip that only covers the surface of the palm which has the most contact with ones exercise. The two pieces are attached through a specially designed rubber link allowing length modification based on the users hand size.

“Its light weight and sleek look has shed some light within the fitness industry. We at Powerhouse realize the power of innovation and have seen Gripz Gloves in action. It’s amazing to see such a simple concept handle the complexities and uniqueness of every exercise performed. Its looks like the time to change the traditional glove has come and Original Ideas is the leader in the market with Gripz Gloves,” stated Johnny Leapak, Marketing Director, Powerhouse International Gym.

The product helps solve the question of how to satisfy your customers and provide true everyday value. Already featured within the San Francisco area store owner Phil Davidson has already seen the benefits, “When Gripz Gloves approached me I was truly excited as I knew this would fill the void my customers had when it came to workout gloves. At least twice a week I would hear how the traditional leather glove either smells, tears, or constrains your hand when working out. Gripz is pretty smart for the fact it does much more than increase your grip but acts as a strap and wrap while keeping your hands free eliminating any of those complaints."

Having a reasonable price point for the end consumer and a competitive ROI for the gym owner through its unique wholesale program truly seems to be a win-win for the fitness industry. Gripz Gloves is hitting the universities as well; Business Dean at a California University has reached out to Original Ideas to administer a semester long project to help showcase the positive effects Gripz Gloves enables its end users within its Kinesiology class.

Powerhouse is expanding innovation while enabling growth within their Powerhouse family of gyms by establishing this partnership with Original Ideas. Providing Gripz Gloves within their showcased gyms and through their online vertical it looks like they are truly out to change the market one Gripz at a time.

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