ISPreview Study Reveals Most UK Consumers Desire is Superfast Broadband
A new ISPreview.co.uk survey of over 500 internet users in the United Kingdom (UK) has revealed that 73 Percent deem superfast broadband to be attractive, yet over half felt that the services uptake was being restricted by its limited coverage.
London, United Kingdom, March 16, 2011 --(PR.com)-- The results from 540 respondents to a new ISPreview.co.uk's survey (*) has revealed that the vast majority (73%) of UK internet users find the new generation of 40-100Mbps (Megabits per second) superfast broadband internet access services to be attractive. Both BT and Virgin Media now have similar products on offer.
However, when asked what they thought were the main barriers to wider adoption, some 55% agreed that "limited coverage" was the biggest stumbling block and 20% felt that prices were still too high. Just 13% sighted "service restrictions" (e.g. meagre usage allowances that get eaten up too quickly on faster connections) and only 8% saw no need for a superfast service because their "current connection is fine".
"It's still early days for the new generation of superfast broadband ISP services," remarked ISPreview.co.uk's Founder, Mark Jackson. "The new products have only really begun to surface over the past year or so and most rollout plans predict a few more years before completion in 2012 or 2015. Even then there are likely to be some areas that will not be covered, which means that the Digital Divide isn't going to be completely resolved for awhile."
"However our survey shows that there should be no shortage of demand for when they do become available, provided the price is right. Some customers pay just £10 per month for an 'unlimited' service with Sky Broadband, while TalkTalk's broadband deals start even lower. Suffice to say that, while existing superfast services from BT and Virgin Media are well priced, they'll need to go even lower before wider adoption kicks in," concluded Jackson.
###
However, when asked what they thought were the main barriers to wider adoption, some 55% agreed that "limited coverage" was the biggest stumbling block and 20% felt that prices were still too high. Just 13% sighted "service restrictions" (e.g. meagre usage allowances that get eaten up too quickly on faster connections) and only 8% saw no need for a superfast service because their "current connection is fine".
"It's still early days for the new generation of superfast broadband ISP services," remarked ISPreview.co.uk's Founder, Mark Jackson. "The new products have only really begun to surface over the past year or so and most rollout plans predict a few more years before completion in 2012 or 2015. Even then there are likely to be some areas that will not be covered, which means that the Digital Divide isn't going to be completely resolved for awhile."
"However our survey shows that there should be no shortage of demand for when they do become available, provided the price is right. Some customers pay just £10 per month for an 'unlimited' service with Sky Broadband, while TalkTalk's broadband deals start even lower. Suffice to say that, while existing superfast services from BT and Virgin Media are well priced, they'll need to go even lower before wider adoption kicks in," concluded Jackson.
###
Contact
ISPreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
Contact
Categories