Frigidaire Hires Scratch to Put Dent in Marketing

Toronto, Canada, September 21, 2005 --(PR.com)-- Frigidaire Canada is pleased to formally award Agency of Record status to scratch. The full-service agency will handle all of the marketing communications and promotional activity for Canada’s premier home appliance manufacturer. A branding and communication specialist, scratch will oversee, develop, and execute the many exciting programs that Frigidaire has planned for the rest of the year and into 2006. The formalization of the relationship between Frigidaire and scratch comes on the heels of several successful promotions in conjunction with other marketing partners of scratch.

“scratch is what a marketing partner should be, namely, an extension of our department. Their strategic mindset and attention to detail, coupled with out-of-the-box thinking, make them an invaluable asset to my team. "
Stephanie Clarke
Marketing Manager
Frigidaire Canada

Frigidaire is the largest division of Electrolux Canada with over 1000 different products. scratch is looking to help take Frigidaire to the next level by developing strategic, cost effective and ROI based branding initiatives.

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scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, event marketing, and contest-based programs. It is structured specifically to support the needs of both marketers and their sales promotion or advertising agencies.

scratch sets itself apart by offering its clients innovative and cost-effective marketing and promotional solutions. A team with the proven ability to effectively manage every unique program and help marketers get the best return on their promotional investment. We actively listen to our client’s objectives enabling the delivery of integrated custom promotion programs. For more information about scratch and the services provided, visit www.scratchmarketing.com

Since 1918, families have made Frigidaire® a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire® provides the pioneering features of tomorrow with an emphasis on quality, trust and service. Visit www.frigidairecanada.ca for more information on Frigidaire® products or to download high-resolution product photos.

For further information please contact:

David Riabov
scratch
(416) 535-0636
david@scratchmarketing.com